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2011-08-16 10:03:00

COLUMBIA, Md., Aug. 16, 2011 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) and Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, announced today the results of a pilot test exploring the impact of jointly selling advertising on Entravision's local television and radio stations in Denver, CO. The study found that using both television and radio in an advertising campaign is an effective way of increasing audience reach, delivering near primetime...


Word of the Day
reremouse
  • A bat.
The word 'reremouse' comes from Middle English reremous, from Old English hrēremūs, hrērmūs ("bat"), equivalent to rear (“to move, shake, stir”) +‎ mouse.
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