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Last updated on April 16, 2014 at 17:34 EDT

Latest Erwin Center Stories

2013-02-04 16:23:17

GREENVILLE, S.C., Feb. 4, 2013 /PRNewswire/ -- Dozens of advertisers paid nearly $4 million to run a 30-second commercial during last night's airing of Super Bowl XLVII, but it was a low-cost, opportunistic social media effort that created the most brand chatter according to the Erwin Center for the Study of Advertising and Communication at Clemson University. Oreo, capitalizing on the confusion created by a power outage that left the stadium only half lit for 30 minutes, quickly put out a...