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2004-12-01 09:00:00

LOS ANGELES -- Sports cable channel ESPN will launch its own branded wireless phone service next year, the first in a series of branded cell phone services planned by The Walt Disney Co., which owns ESPN. The service, dubbed ESPN Mobile, will use the enhanced Sprint nationwide PCS network, Sprint and ESPN said Wednesday. The venture will sell ESPN-branded handsets, accessories and applications, including access to sports headlines, photos, ring tones and streaming audio and video over...