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Latest Esther Swilley Stories

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2010-02-20 08:53:20

Of the things users expect their cell phones to be -- address book, calendar, camera, music player -- a wallet isn't one of them, according to research by a Kansas State University marketing professor. Cell phone users are leery of putting banking accounts, identification and other sensitive information onto a device that gets left in cars, buried in the bottoms of purses and lost between sofa cushions, said Esther Swilley, a K-State assistant professor of marketing. "I think what's going to...

2009-02-20 10:00:19

For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet.A Kansas State University marketing professor said consumers can expect that some of the disadvantages of online shopping will disappear as retailers adapt models from Second Life.Esther Swilley is a K-State assistant professor of marketing who studies e-commerce and mobile marketing trends. Her research has included exploring...


Word of the Day
mundungus
  • A stinking tobacco.
  • Offal; waste animal product; organic matter unfit for consumption.
This word comes from the Spanish 'mondongo,' tripe, entrails.