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Latest Euro RSCG Riley Stories

2010-07-15 10:12:00

PARSIPPANY, N.J., July 15 /PRNewswire/ -- Reckitt Benckiser (RB), the leading global household, health and personal care company (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, has become the first FMCG (Fast Moving Consumer Goods) company to launch a social media game on Facebook. poweRBrands(TM), aimed at 18-30 year olds, is designed to mirror the real-life experience of being a marketing executive in a leading edge company...

2010-07-14 12:56:00

LONDON, July 14 /PRNewswire/ -- Graduates and undergraduates with a zest to test their marketing performance and business brains will have the chance to flex their "virtual" strategic prowess - thanks to the latest release of a brand new social media Facebook game called poweRBrands(TM). The first Facebook game of its kind, poweRBrands(TM) comes from those innovative marketing people at Reckitt Benckiser (RB) - the leading global household, health and personal care company....


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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