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Latest Everlast Worldwide Inc. Stories

2014-08-01 16:22:53

"FIGHT OF THE CENTURY" NEW YORK, Aug. 1, 2014 /PRNewswire/ -- Everlast, the global leader in fight sports, is indisputably the most iconic and recognizable brand in the sport of boxing. The Everlast gloves worn by Muhammad Ali in his 1971 fight against rival Joe Frazier sold at auction Thursday for $388,871. The fight, nicknamed "Fight of the Century", ended by unanimous decision and solidified Frazier as the Heavyweight Champion of the world. The gloves were purchased by an...

2014-06-25 16:24:21

All-Natural Performance Beverage Infused with Coconut Water NEW YORK, June 25, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness, has partnered with Cellutions LLC, a leading lifestyle and functional performance company, to launch Everlast Hydrate Elite(TM). Everlast Hydrate Elite(TM) is an all-natural performance drink fortified with pure coconut water and genuine sea salt. This premium beverage provides a perfect balance of electrolytes for the...

2014-05-12 16:25:55

NEW YORK, May 12, 2014 /PRNewswire/ -- Everlast Worldwide has added a new member to the family - The Lab. The Everlast Lab is a fitness training facility located in Hoboken, NJ that offers a variety of cross-functional fitness programs designed to evolve the way people train. The Lab is the first of several highly anticipated Everlast gyms that will debut across the country. http://photos.prnewswire.com/prnvar/20140512/86654 The Lab boasts amenities that include a multi-functional...

2014-02-27 16:25:36

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Everlast Worldwide Inc. and Bellator MMA, have collaborated to produce the next-generation of MMA fight glove. The new glove will debut when Bellator's 10th season kicks-off this Friday February 28th, 2014. http://photos.prnewswire.com/prnvar/20140227/NY73809 Over the last year Everlast product designers have worked closely with Bellator's team and its athletes to create the PowerLock MMA Fight glove. The new glove promotes proper hand form...

2014-02-12 16:23:33

NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Everlast Worldwide has unveiled "Everlast EVOLVED", a powerful campaign aimed to educate and challenge consumers to look beyond traditional fitness techniques and evolve their training with fight sport-related workouts. The EVOLVED message also speaks to Everlast's transformation from its boxing roots in the Bronx to the worldwide leader in fight sports and fitness equipment it is today. "Athletes are naturally curious to explore new ways to...

2014-02-06 12:26:47

NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8(th) live on Showtime PPV in Las Vegas, NV. (Photo: http://photos.prnewswire.com/prnh/20140206/NY60627) Under the agreement, Alvarez will compete using Everlast...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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