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Last updated on April 18, 2014 at 21:21 EDT

Latest Experian Marketing Services Stories

2014-04-01 12:30:18

Seasoned digital ad executive to lead Experian Marketing Services' continued expansion of digital advertising product portfolio NEW YORK, April 1, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, has hired Jay Stocki as its vice president of digital services. In this role, Stocki will lead Experian Marketing Services' portfolio of digital advertising products, including...

2014-03-27 16:27:01

Pinterest is the top social media traffic driver for retailer Websites; Amazon.com is the top source of traffic from social sites NEW YORK, March 27, 2014 /PRNewswire/ -- According to new research from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail Websites and even other social networking...

2014-03-26 12:25:39

SAN MATEO, Calif., March 26, 2014 /PRNewswire/ -- Jeff Revoy, CEO of enterprise social media monitoring and management company Viralheat, and Jay Stocki, VP of Digital Solutions at Experian Marketing Services, will be speaking on the future of predictive social behavior at ad:tech San Francisco 2014. This session, titled "Social Media's Move to Predictive Behavior," will cover how businesses can use predictive social behavior to identify potential leads, increase ROI, and exceed sales...

2014-03-13 16:25:36

Fifty percent of marketers plan to integrate campaigns across four or more marketing channels in 2014 -- organizational structure cited as a key barrier for execution NEW YORK, March 13, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, today announced the release of The 2014 Digital Marketer: Benchmark and Trend Report, the marketing industry's go-to resource, now in its sixth year, for...

2014-03-04 23:21:03

Offerpop, a New York-based social marketing software-as-a-service company, now offers seamless integration between its social marketing platform and Experian Marketing Services’ email marketing platform, allowing brands to use social marketing campaigns to dramatically increase the reach and effectiveness of email marketing. New York, NY (PRWEB) March 04, 2014 Offerpop, a New York-based social marketing software-as-a-service company, now offers seamless integration between its social...

2014-02-27 16:25:31

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that...

2014-02-18 12:28:15

Experian Marketing Services' The Always-On Consumer report examines behavior of seven different smartphone segments NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today published a new report that details the seven distinct types of mobile consumers, ranging from those who rarely put their device down to those who barely pick it up. The Always-On Consumer...

2014-02-05 16:25:29

Use of responsive design within email has doubled since 2012; pop-up windows up 107 percent NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, released its 2013 Email Market Study today, an annual analysis of growing trends, stats and proven best practices for how marketers connect with consumers through email. The study found that personalized emails generate six times...

2014-02-05 12:24:40

Human resources VP to serve as strategic partner for continued growth and talent development NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, has hired Caliopie Walsh as vice president of human resources. Walsh joins the company in New York City, leading all aspects of employee relations, talent recruitment, and retention, training and compensation. Walsh...

2014-01-27 12:33:49

New research report names Experian Marketing Services "Ring Leader" among enterprise vendors; recognizes company's comprehensive cross-channel services, security and global breadth NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, is recognized as one of the top Email Service Providers (ESPs) profiled by The Relevancy Group's January report The Relevancy Ring...