Latest Experian Marketing Services Stories

New platform provides leading brands from around the world with the ability to consistently plan, manage, execute and optimize marketing campaigns - in all channels - from a single system NEW YORK, April 30, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today announced the launch of its new global cross-channel marketing platform. Unlike existing cross-channel campaign...

Email ranks as top category for time spent on mobile for Q1 2013 NEW YORK, April 16, 2013 /PRNewswire/ --Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross channel marketing, reveals that if the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across US, UK and Australia in 2012. In the US, 16 minutes out of every hour online is spent on...

Cross-channel media planning tool includes additional passively collected measures of consumer computer smartphone and digital tablet usage NEW YORK, April 11, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced the first full release of Simmons Connect(SM) cross-channel data. The industry-first media planning and consumer profiling tool links more than 60,000 consumer elements to...

Industry benchmark report features in-depth expertise and actionable data for reaching customers in today's complex digital landscape NEW YORK, April 2, 2013 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced the release of the 2013 Digital Marketer Report. Now in its fifth year, this comprehensive industry report remains the go-to resource for key benchmarks, insights and actionable data that marketers rely...

New data and insights provide marketers with actionable understanding of how consumers use multiple channels along their purchase journey NEW YORK, March 18, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced a multi-national alliance with Research Now, the global leader in digital data collection. Together, the two companies have developed custom research capabilities leveraging...

2013 Digital Marketer Report reveals latest demographic trends NEW YORK, March 14, 2013 /PRNewswire/ -- The generation of 18- to 34-year-olds, known as Millennials, are an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology and entertainment, according to the upcoming 2013 Digital Marketer Report from Experian Marketing Services. The report looks at key segments of the consumer landscape, including millennials, who...

2012 Q4 email benchmark report reveals revenue per email increased 30 percent; mobile usage is increasing speed of email response time NEW YORK, March 7, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, reports that overall email volume((1)) increased 5 percent in Q4 2012 versus Q4 2011, according to the Experian Marketing Services 2012 Q4 email benchmark report. The report also found that...

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Experian Marketing Services announced several new clients for its email marketing services, CheetahMail(®), as new email business grew 158 percent for fourth quarter 2012 calendar year compared with the same time period in 2011. Email marketing continues to be a driving force in today's cross-channel integration, and these new clients are able to implement the latest services from Experian Marketing Services to better connect and engage...

NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, will once again gather together marketers and industry experts for multiple thought leadership sessions during the second annual Experian Marketing Services Marketing Forward Tour. The Marketing Forward Tour is a series of regional events designed to help savvy marketers learn how to better connect with today's dynamic and hyper-connected...

NEW YORK, Nov. 26, 2012 /PRNewswire/ -- Experian Marketing Services announced today the appointment of industry leader Peter DeNunzio as general manager for Experian CheetahMail. DeNunzio assumes responsibility across all CheetahMail offices in the United States and reports to Matt Seeley, president of Experian Marketing Services. With more than 25 years of experience in marketing, branding and direct-to-consumer programs, DeNunzio has a proven track record of anticipating...