Latest Eye tracking Stories
You might think that moral decisions you make – such as deciding on whether or not killing another person is justified – are ingrained and come from a personal moral code. However, new research published in the Proceedings of the National Academy of Sciences has shown that a person making a moral-based a decision can be influenced; based on when they are asking to make a decision.
First-of-its-kind commissioned study applies eye-tracking and neuroscience to the brain's responses to mobile native advertising and shows the true value of an in-feed impression SAN FRANCISCO,
SentiGaze enables the use of ordinary webcams for sophisticated eye movement tracking and analysis through generation of heatmaps that can gauge the effectiveness of website or online advertising content.
LAS VEGAS, Jan. 9, 2015 /PRNewswire/ -- SensoMotoric Instruments GmbH (SMI), a leading eye tracking company, and OmniVision Technologies, Inc.
Streamers unlock new ways to connect with viewers and improve the community experience through eye tracking technology Las Vegas, Nevada (PRWEB) January 03,
BOSTON and TELTOW, Germany, November 17, 2014 /PRNewswire/ -- SensoMotoric Instruments (SMI) raises the value of HMD based studies and applications by launching the world's
BERLIN and BOSTON, November 14, 2014 /PRNewswire/ -- At the world's largest neuroscience meeting, SensoMotoric Instruments (SMI) presents its next generation eye tracking
TELTOW, Germany and BOSTON, Massachusetts, October 21, 2014 /PRNewswire/ -- SMI introduces slim Natural Gaze(TM) design for mobile eye tracking glasses at major international
SensoMotoric Instruments supports the development of new game prototype presented at the CHI Play conference (19-22 Oct.) in Toronto, Canada (PRWEB) October
GLEN ALLEN, Va., Sept.
Electrooculography, sometimes shortened to EOG, is the tracing of electricity used for operation of the retina in different phases, specifically the resting potential. The results are recorded on an electrooculogram. These are interpreted for opthalmological diagnosis and in recording eye movements. Eye movement measurements: Usually, pairs of electrodes are placed either above and below the eye or to the left and right of the eye. If the eye is moved from the center position towards one...
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