Quantcast

Latest Fast food advertising Stories

2014-05-09 04:21:50

Recent studies have discovered that fast food ads promoting healthy alternatives are confusing children, making them ineffective. Brooklyn Pediatrician Dr. Michael Gabriel offers his perspective on children's health as it relates to fast food. NEW YORK, May 9, 2014 /PRNewswire-iReach/ -- Dr. Michael Gabriel discusses fast food advertising to children in response to an article posted on Redorbit.com that gave information related to a study conducted that concluded many children are...

2014-04-09 16:24:07

NEW YORK, April 9, 2014 /PRNewswire-iReach/ -- According to a recent YouGov Omnibus survey half of Americans (50%) who are aware of advertising don't trust what they see, read and hear in advertisements. 44% think that advertisements are dishonest. A clear majority of all Americans (58%) thinks that there should be stronger requirements for proving claims in advertising. (Photo: http://photos.prnewswire.com/prnh/20140409/MN01287) Trust in advertising is very much dependent on...

2012-04-30 10:28:51

Adolescents and young adults who recognized TV ads for quick-service restaurants more likely to be overweight There is a long-held concern that youths who eat a lot of fast food are at risk for becoming overweight. New research to be presented Sunday, April 29, at the Pediatric Academic Societies (PAS) annual meeting in Boston shows that greater familiarity with fast-food restaurant advertising on television is associated with obesity in young people. "We know that children and...

2012-02-17 10:20:18

Despite new regulations restricting UK TV advertisements for food, children are still exposed to the same level of advertising for junk foods which are high in fat, salt and sugar, researchers have found. Unexpectedly, academics at Newcastle University also found that since the new restrictions were introduced five years ago, viewers of all ages are seeing many more adverts for unhealthy foods. In work funded by National Prevention Research Initiative and published today in PLoS ONE,...

2012-01-19 17:18:07

With mounting concerns over childhood obesity and its associated health risks in the U.S., would a ban on junk-food advertising aimed at children be more effective than the current voluntary, industry-led ban? According to published research from a University of Illinois economist, advertising bans do work, but an outright ban covering the entire U.S. media market would be the most effective policy tool for reducing fast-food consumption in children. Kathy Baylis, a professor of...

41076dc299f3f3127e6dcfc37ba9f57e1
2010-11-09 06:35:00

A new study from Yale's Rudd Center for Food Policy & Obesity finds that children as young as 2 years of age are seeing more fast food ads than ever before, with restaurants rarely offering parents the healthier kids' meal choices. The study, the most comprehensive evaluation of fast food nutrition and marketing ever conducted, shows that fast food marketers are routinely targeting children across a wide variety of media and in restaurants. The report also found that restaurants provide...

2009-05-28 11:42:05

Advertisements shown during children's television before new restrictive regulations were introduced were not any more focused on unhealthy food than adverts shown at other times, according to research published ahead of print in the Archives of Disease in Childhood.A common belief that TV advertisers were targeting children in particular with unhealthy foods before new Ofcom regulations were introduced in 2007 to prevent this, was not the case, researchers found, questioning what real impact...

2008-08-28 03:00:43

By Sloviter, Vikki Many children and adolescents watch TV, and we know that many are overweight. So is there a relationship between what children watch on TV and what they put in their mouths? There have been quite a few studies on the advertising content of children's television programming, but fewer studies have examined the nutritional content of food advertising to which children are exposed. A 2007 study that was published in the journal Pediatrics aimed to do just that. Since...

2008-06-16 09:00:48

Joe Lepper Campaign: Junk food marketing to kids Client: Which? PR team: In- house Timescale: January - April 2008 Budget: pounds 5,000 The UK is facing a childhood obesity epidemic with the Government predicting that seven out of ten girls and half of boys will be obese or overweight by 2050. Consumer rights group Which? puts much of the blame on 'irresponsible' marketing by the food industry and has long campaigned for curbs on the way unhealthy foods are promoted to children. MP Nigel...

2005-11-30 19:15:23

By Michael Holden LONDON (Reuters) - Healthy options available at fast food outlets are often not what they seem, containing unexpectedly large amounts of salt and fat, British consumer watchdog magazine Which? said on Thursday. However, companies' attempts to promote a better image seemed to be working as some children now believed fast food was healthy, the watchdog's research found. Which? said it had tested a range of products from four major fast food firms -- McDonald's,...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
Related