Latest Fiksu Cost Stories
Fiksu Indexes Now Based on Analysis of 100 Billion App User Actions Across 1 Billion Downloads BOSTON, April 30, 2013 /PRNewswire/ -- Despite a 12 percent year-over-year increase in daily download volumes, mobile app marketing costs remained steady in March, according to new data released today by Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform. Today, Fiksu also announced its platform has recorded its one hundred billionth app user...
Value-Focused Marketers Won Big as Mobile App Marketing Landscape Normalizes Post-Holidays BOSTON, March 27, 2013 /PRNewswire/ -- Data released today by Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, showed declining mobile app download volumes and user acquisition costs as the holiday season officially came to a close, creating a...
But January Was Not as Much of a Bargain As Mobile Marketers Usually Expect BARCELONA, Spain, Feb. 27, 2013 /PRNewswire/ -- Mobile World Congress, Fiksu Booth #8.1B1- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today released its January Indexes which recorded increased mobile app download volumes but decreased user acquisition costs....
BOSTON, Jan. 29, 2013 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today revealed that mobile app marketing costs continued their upward trajectory during the busy weeks around the Christmas holiday. Similarly, the volume of mobile app downloads surged in December as users unwrapped millions of new tablets and...
BOSTON, Nov. 30, 2012 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced media optimization technology with the world's largest app media inventory, today reported that app downloads dramatically increased by 33 percent in October following the new iPhone 5's Sept. 21 arrival. In tandem, the cost to acquire a loyal app user continued its downward trajectory, decreasing by 6 percent in October....
BOSTON, Aug. 30, 2011 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), the industry's first mobile app user acquisition platform that spans the entire mobile ecosystem, today reported marginal decreases in its Fiksu Indexes for July 2011. The Fiksu Indexes, which measure monthly fluctuations in competition for rank in the app stores, and the cost to acquire loyal users(1), help mobile app marketers benchmark their performance against industry averages. The Fiksu App Store Competitive Index,...
