Latest Food and Brand Lab Stories

clean plate club
2014-07-26 04:00:48

Summary by Brian Wansink, PhD, Cornell Food and Brand Lab If you’re a member of the Clean Plate Club – you eat pretty much everything you put on your plate – you’re not alone! A new Cornell University study shows that the average adult eats 92% of whatever he or she puts on his/her plate. “If you put it on your plate, it’s going into your stomach,” says Brian Wansink Ph.D., author of the forthcoming book, Slim by Design, Professor of Marketing and Director of the Cornell Food...

Bite Vs Chew: Rowdy Kids Calm Down At Mealtime When Given Utensils
2014-04-24 04:50:33

[ Watch the Video: Cutting Up Food Can Make Kids Less Rowdy ] Brett Smith for redOrbit.com - Your Universe Online A new study from the Cornell Food and Brand Lab has found that the way young kids eat their food impacts how rowdy they are at mealtime. Published in the journal Eating Behaviors, the new study shows that when children between the ages on 6 and 10 ate foods they had to bite using their front teeth - like drumsticks, or whole apples - they were more rambunctious than when...

2013-10-30 18:02:03

Brett Smith for redOrbit.com – Your Universe Online Every night, millions of American families sit down to eat dinner – where they do it could be an indicator of their physical health. According to a new study published in the journal Obesity, adults and children who sit down together to eat supper as a family tend to have a lower body mass index (BMI) than those who don’t. In the study, two researchers from Cornell University looked at the relationship between daily family...

Glass Size, Shape Often Determines How Much Wine We Pour
2013-09-27 13:05:55

[ Watch the Video: Wine Glass Size Impacts Your Pouring Skills ] Brett Smith for redOrbit.com - Your Universe Online The amount to wine someone pours into a glass can vary significantly from person to person and depend on a variety of factors, including glass physics, according to a new study from Iowa State and Cornell researchers. “People have trouble assessing volumes,” said study researcher Laura Smarandescu, an assistant professor of marketing at Iowa State. “They tend to...

Research Confirms It's A Bad Idea To Shop On An Empty Stomach
2013-05-07 11:22:39

Michael Harper for redOrbit.com — Your Universe Online According to the age old axiom, it´s always a bad idea to visit the grocery store on an empty stomach. It´s said this leads to intense bouts with indecision or a shopping cart crammed full with all manner of high calorie foodstuffs. Researchers at Cornell University have now proven this piece of common wisdom true in a study which found that hungry people are more likely to skip healthier options at the grocery store...

Bite-Sized Fruit More Appealing To Kids Than Whole Servings
2013-04-19 10:18:19

April Flowers for redOrbit.com - Your Universe Online Kids love to eat fruit in ready-to-eat bite-sized pieces, yet studies show that in most school settings, the fruit is served whole. This could be the reason that school children are taking fruits, but not eating them. Common wisdom, however, is that children avoid fruit in favor of the taste and allure of pre-packaged snacks. A team of researchers from Cornell University's Food and Brand Lab wanted to understand why the children were...

2012-12-20 15:19:06

The mindless eating challenge: Evaluation of a public web-based healthy eating and weight loss program Making small easy changes to our eating habits on a consistent basis - 25 days or more per month - can lead to sustainable weight loss, according to research by Professor Brian Wansink in Cornell University's Food and Brand Lab. The challenge is to figure out which changes work for specific individuals and how to stick with changes long enough to make them second nature. To explore...

2012-10-11 13:00:54

Does food marketing need to make us fat? A review and solutions Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and Professor of Marketing and Dr. Pierre Chandon, professor of Marketing at the leading French graduate school of business, INSEAD challenge popular assumptions that link food marketing and obesity. Their...

Eat Less When Dining Out
2012-08-30 12:06:08

Connie K. Ho for redOrbit.com — Your Universe Online Imagine a night out on town, a delicious dinner awaits. Sounds of violin strings playing in the background, the chandelier lights twinkle from the ceiling, and a waiter attends the table with diligence. Momentarily, he brings out a fresh plate of seared salmon with roasted potatoes and fresh corn. Take in the smell of the food, the ambience of the restaurant, and the hunger in the pit of the stomach lulls. These were the findings...

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