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Latest food marketing Stories

2012-10-11 13:00:54

Does food marketing need to make us fat? A review and solutions Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and Professor of Marketing and Dr. Pierre Chandon, professor of Marketing at the leading French graduate school of business, INSEAD challenge popular assumptions that link food marketing and obesity. Their...

2009-04-14 08:00:00

With its eyes on the growing power and influence of Hispanic consumers, ad agency pumps up services and taps industry veterans Jules Aspesi and Michelle Maldonado NEW YORK, April 14 /PRNewswire/ -- Fueled by a healthy outlook for continued sales growth in the U.S. Hispanic market, Adrenalina, a leading advertising agency that is part of the MDC Partners network, is infusing its client offerings to include retail and shopper insight marketing. Touting the retail store as a good way to...

2008-06-25 06:00:00

By Michael Hastings, Winston-Salem Journal, N.C. Jun. 25--Rising food prices hit home when I noticed that Ramen noodles went from five packages for a dollar to just four packages. About the same time, I noticed that cartons of Edy's ice cream shrank from 1.75 to 1.5 quarts, though the price didn't go down. And, of course, I noticed that the totals at the cash register have gone up. A lot. The U.S. Bureau of Labor Statistics reported this month in its Consumer Price Index for All...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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