Latest FordDirect Stories

2014-07-23 12:21:13

Company appoints Raj Singh to new chief information officer position DEARBORN, Mich., July 23, 2014 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, has named Raj Singh as chief information officer (CIO), a new position on FordDirect's executive team. As CIO, Singh oversees a department of professionals and more than 50 technology providers and vendors, and is responsible for technology compliance, infrastructure management, data...

2014-07-10 12:21:27

Executive appointments made to support growing focus on the customer experience and global innovation DEARBORN, Mich., July 10, 2014 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced the promotion of several FordDirect employees, including the appointment of three employees to senior vice president: Senior Vice President of Digital Retail Solutions James Casazza; Senior Vice President of Customer Engagement John Gottschalk; and Senior...

2014-01-26 12:20:05

New survey identifies the attitude and reactions of consumers toward dealer advertising and the rise of digital, social and mobile DEARBORN, Mich., Jan. 26, 2014 /PRNewswire/ -- FordDirect announced the results of its Automotive Digital Advertising Survey, which shows the growth of digital advertising channels and its impact on consumer behavior when purchasing a vehicle. For example, after viewing an online ad, more than 60 percent of consumers purchased a vehicle after contacting a...

2014-01-25 12:20:07

Platform expands Ford and Lincoln dealers' digital footprints and search performance DEARBORN, Mich., Jan. 25, 2014 /PRNewswire/ -- FordDirect has announced the launch of its Digital Advertising Solution, a digital and media platform designed to put dealerships in front of consumers when they are active online. In 2014, the Digital Advertising Solution will provide a base level of search engine marketing on behalf of all Ford and Lincoln dealerships, providing incremental search...

Word of the Day
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.