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Latest Forrester Consulting Stories

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, today released findings from "The Value of Rewarded Advertising," a commissioned study conducted by Forrester Consulting on behalf of Tapjoy. The study, based on a survey of 1,500 US smartphone owners, shows that rewarded advertisements -- ads in...

2014-04-29 12:38:52

New Consumer Path-to-Purchase Proves that Not All Screens Are Created Equal NEW YORK, April 29, 2014 /PRNewswire/ -- Tapad, the leader in unified cross-screen marketing technology, today unveiled findings from a commissioned study conducted on its behalf by Forrester Consulting on stage at Unify Tech '14, Tapad's inaugural cross-screen summit. Photo - http://photos.prnewswire.com/prnh/20140428/81482 Forrester's research revealed growing consumer demand for brand consistency across screens and...

2014-03-27 23:04:41

Enterprises that outsource their database administration are more likely to respond faster, grow faster, save money and deliver innovative products and services. Broomfield, Colo. (PRWEB) March 27, 2014 According to Datavail-commissioned research conducted by Forrester Consulting, the growing trend in outsourcing database administration is here to stay. In fact, 56 percent of respondents to the Datavail study reported that they plan to continue or increase the level of database...

2014-03-12 23:04:27

Performance and data integration top the charts. Broomfield, Colo. (PRWEB) March 12, 2014 Datavail has uncovered the top five most challenging database management issues facing organizations today. The findings are based on Datavail-commissioned research conducted by Forrester Consulting, a global research and advisory firm. According to this study, the number one challenge facing DBAs today is performance of critical applications, with data integration issues ranking second....

2014-02-05 23:23:26

New independent consulting study and StrongView webinar to showcase how marketers can best benefit from new big data technologies and how to effectively implement them within their organization. Redwood City, CA (PRWEB) February 05, 2014 StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the release of a commissioned study by Forrester Consulting titled “Marketing’s Big Leap” and a complementary StrongView webinar...

2014-01-30 23:23:02

Powerful tool developed by independent research firm is based on Emerson’s DCIM customers’ experience. Huntsville, Alabama (PRWEB) January 30, 2014 Emerson Network Power, a business of Emerson and a global leader in maximizing availability, capacity and efficiency of critical infrastructure, today launched the first third-party developed data center infrastructure management (DCIM) return-on-investment (ROI) estimating tool. Emerson Network Power commissioned Forrester Consulting to...

2014-01-08 12:31:46

New Ricoh-commissioned study by independent consulting firm reveals pervasive gap between customers' expectations and the experience employees can actually deliver MALVERN, Pa., Jan. 8, 2014 /PRNewswire/ -- Much has been said about the decline of customer service, but it's especially unfortunate when customer-facing employees desperately want to please - yet can't. This appears to be the case for nearly 9 in 10 (89 percent) of customer-facing employees - e.g., bank clerks, call...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.