Latest Forrester Consulting Stories
Big Data use case in retail results: 106 percent ROI, total 3-year benefits of $6.1 million - and sharp increase in prospect conversion, net profit margin NEW YORK, Jan.
Exploding Data & Device Volumes Trigger New Spending, Centralization & eDiscovery Initiatives Sunnyvale, CA (PRWEB) December 09, 2014 Enterprise
Enterprise customers migrating away from proprietary UNIX systems and standardizing on x86 servers running SUSE Linux Enterprise save millions of dollars in servers, maintenance and time NUREMBERG,
EtQ, a provider of Quality, Compliance and Environmental Health and Safety (EHS) software, today announced the results of a
New research shows email marketers are two times more likely than all other marketers to integrate customer data across all channels NEW YORK, Oct.
New study from Forrester Consulting and Monetate finds that marketers consider personalized, contextual email experiences core to business success PHILADELPHIA, Oct.
New Thought Leadership Paper commissioned by Kenshoo finds marketing attribution still in its infancy and often not tied to automated campaign optimization SAN FRANCISCO, September 30, 2014
Leader in Independent IT Solutions Announces Name Change to Signal Revolutionary Alternatives in the IT Market SANTA BARBARA, Calif., July 15, 2014 /PRNewswire/ -- Curvature, an innovative
Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc.
New Consumer Path-to-Purchase Proves that Not All Screens Are Created Equal NEW YORK, April 29, 2014 /PRNewswire/ -- Tapad,
- An imitative word; an onomatopoetic word.