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Latest Forrester Consulting Stories

2015-02-27 23:14:27

Total Economic Impact of Smartsheet study finds 25 percent increase in team productivity, faster time to market, bigger deals and more collaborative culture Bellevue,

2015-01-12 08:26:40

Big Data use case in retail results: 106 percent ROI, total 3-year benefits of $6.1 million - and sharp increase in prospect conversion, net profit margin NEW YORK, Jan.

2014-12-09 23:06:14

Exploding Data & Device Volumes Trigger New Spending, Centralization & eDiscovery Initiatives Sunnyvale, CA (PRWEB) December 09, 2014 Enterprise

2014-12-09 08:36:59

Enterprise customers migrating away from proprietary UNIX systems and standardizing on x86 servers running SUSE Linux Enterprise save millions of dollars in servers, maintenance and time NUREMBERG,

2014-11-04 23:03:34

EtQ, a provider of Quality, Compliance and Environmental Health and Safety (EHS) software, today announced the results of a

2014-10-27 16:24:49

New research shows email marketers are two times more likely than all other marketers to integrate customer data across all channels NEW YORK, Oct.

2014-10-08 08:31:10

New study from Forrester Consulting and Monetate finds that marketers consider personalized, contextual email experiences core to business success PHILADELPHIA, Oct.

2014-09-30 08:26:58

New Thought Leadership Paper commissioned by Kenshoo finds marketing attribution still in its infancy and often not tied to automated campaign optimization SAN FRANCISCO, September 30, 2014

2014-07-15 08:35:47

Leader in Independent IT Solutions Announces Name Change to Signal Revolutionary Alternatives in the IT Market SANTA BARBARA, Calif., July 15, 2014 /PRNewswire/ -- Curvature, an innovative

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc.


Word of the Day
upstander
  • A person who stands up for something, as contrasted to a bystander who remains inactive.
  • One of the upright handlebars on a traditional Inuit sled.
The word 'upstander' in the first sense here is a play on the word 'bystander' and the idea of 'standing up' for something.