Latest Forrester Consulting Stories
New study from Forrester Consulting and Monetate finds that marketers consider personalized, contextual email experiences core to business success PHILADELPHIA, Oct.
New Thought Leadership Paper commissioned by Kenshoo finds marketing attribution still in its infancy and often not tied to automated campaign optimization SAN FRANCISCO, September 30, 2014
Leader in Independent IT Solutions Announces Name Change to Signal Revolutionary Alternatives in the IT Market SANTA BARBARA, Calif., July 15, 2014 /PRNewswire/ -- Curvature, an innovative
Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc.
New Consumer Path-to-Purchase Proves that Not All Screens Are Created Equal NEW YORK, April 29, 2014 /PRNewswire/ -- Tapad,
Enterprises that outsource their database administration are more likely to respond faster, grow faster, save money and deliver innovative products and services. Broomfield,
Performance and data integration top the charts. Broomfield, Colo.
New independent consulting study and StrongView webinar to showcase how marketers can best benefit from new big data technologies and how to effectively implement them within their organization.
Powerful tool developed by independent research firm is based on Emerson’s DCIM customers’ experience. Huntsville, Alabama (PRWEB) January 30, 2014
New Ricoh-commissioned study by independent consulting firm reveals pervasive gap between customers' expectations and the experience employees can actually deliver MALVERN, Pa., Jan.
- To befool; deceive; balk; jilt.
- An illusion; a trick; a cheat.