Latest Forrester Research Inc. Stories
Fast-growing Company Was Cited for its 'Potentially Disruptive' Approach CINCINNATI, May 22, 2013 /PRNewswire/ -- ThinkVine, a marketing mix optimization software company, today announced that it was named a Leader by Forrester Research, Inc., in the Forrester Wave(TM): Marketing Mix Modeling, Q2 2013 due to its "comprehensive and innovative approach" to marketing mix and is noted as a vendor with a "clear vision for the future of the mix modeling space." The recognition is the...
"Clearly, they are a strategic partner. They provide insights, working with us on an ongoing basis. They answer tough questions, even outside project parameters," says MMA client quoted in this study WILTON, Conn., May 22, 2013 /PRNewswire/ -- Marketing Management Analytics (MMA), a leader in helping companies apply predictive analytics to plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced it was named...
NEW YORK, May 21, 2013 /PRNewswire/ -- Analytic Partners, a global marketing analytics consultancy, announced today that it has been cited as a Leader in Forrester Research, Inc.'s "The Forrester Wave(TM): Marketing Mix Modeling, Q2 2013" report. To narrow the focus of the analysis, Forrester focused on vendors that are growing their business and are innovators in the field of marketing mix modeling. Analytic Partners was recognized as a vendor that helps set the pace....
LOS ANGELES, May 21, 2013 /PRNewswire/ -- In a new Forrester Research, Inc. report, MarketShare received the highest scores in all three of the top line categories measured by Forrester's Wave methodology - Strategy, Market Presence and Current Offering. The report also named MarketShare a leader for the second time in a Forrester Wave(TM). MarketShare's scores emerged from a rigorous evaluation of marketing mix modeling by Forrester that identified the providers that "matter most"...
LOS ANGELES, May 15, 2013 /PRNewswire/ -- A new Forrester Wave(TM) report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be explored in-depth in a "first look" webinar scheduled for May 22, at 1pm ET (10am PT). The report is set to be released soon by Forrester Research, Inc. The webinar is sponsored by MarketShare, the leader in predictive analytics for marketers, and will feature a presentation by Forrester, an independent...
Report highlights unique qualities of SIGNiX’s cloud-based digital signature service Chattanooga, Tenn. (PRWEB) May 06, 2013 SIGNiX, a leading digital signature provider, today announced that Forrester Research Inc. recognized them as a Strong Performer, according to the recently released report The Forrester Wave™: E-Signatures, Q2 2013. Forrester selected SIGNiX as among the 10 most significant software providers in the e-signature market, and rated Strong Performers as those whose...
Sprinklr says Brands are Barely Scratching the Surface of True Potential of Enterprise Social NEW YORK, April 29, 2013 /PRNewswire/ -- Sprinklr, the leading provider of social media management (SMM) infrastructure for the enterprise, today announced that it was recognized for offering the "most powerful technology in the market" in The Forrester Wave(TM): Social Relationship Platforms, Q2 2013 published by Forrester Research, Inc. For the purposes of this report, Forrester evaluated...
OpenText Cited for its Large Portfolio of Smart Process Apps and Strengths in Multichannel Capture, Content Management, and Document Output WATERLOO, ON, April 26, 2013 /PRNewswire/ - OpenText(TM) (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced that industry analyst firm, Forrester Research, Inc. (Nasdaq: FORR), has recognized OpenText as one of 12 Smart Process App vendors that matter most today. In The Forrester Wave(TM):...
WALLDORF, Germany, April 25, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that it has been positioned by Forrester Research Inc. as a Global Power Seller in its report, "Global Banking Platform Deals in 2012." In the evaluation, Forrester recognized 39 new named deals closed by SAP in seven regions, ranking SAP as a top vendor for new named deals and global power seller. (Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) "Over the past year, SAP has...
Verdasys and Forrester Research's Ed Ferrara to Host Live Webinar: a Value- Based Approach to Protecting Sensitive Data Featuring a New Innovative Security Budgeting Model Waltham, Mass. (PRWEB) April 23, 2013 A new approach to data security budgeting that creates better alignment between spending and the value of critical products and services is the subject of a live webinar hosted by guest speaker Ed Ferrara, Principal Analyst Serving Security and Risk Professionals, Forrester...
