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Last updated on April 16, 2014 at 16:55 EDT

Latest FourthWall Media Stories

2014-04-16 08:27:50

Specific Audience Targeting for any Broadband Device DULLES, Va., April 16, 2014 /PRNewswire/ -- FourthWall Media, a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the U.S. Patent office has allowed a patent for its Method of Targeting Broadcast Messages Using Embedded Sets. This patented technology allows advertisers to target ads to a set-top box via the MAC address without downloading information...

2013-11-19 08:24:58

Agreement Allows Hyper-Targeting of TV Commercials WASHINGTON and DULLES, Va., Nov. 19, 2013 /PRNewswire-USNewswire/ --BlueLabs, the analytics, data, and technology company formed by leadership from the Obama for America analytics team, announced today an agreement with FourthWall Media® (FWM), the largest independent source of cable set-top box viewing data. Under the agreement, BlueLabs will use FourthWall's second-by-second television viewership to help clients reach the right...

2013-09-25 08:25:09

Device Profiles Preserve Privacy While Delivering Customized Experiences DULLES, Va., Sept. 25, 2013 /PRNewswire/ -- FourthWall Media® (FWM), the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for their broadband device personalization technology. This technology utilizes proprietary methods to analyze consumer on-device behaviors. It stores individual viewer profile data only on the consumer's...

2013-09-18 08:25:05

Companies Join to Replicate Obama Re-Election Ad-Targeting Methods NEW YORK and DULLES, Va., Sept. 18, 2013 /PRNewswire/ -- Analytics Media Group (AMG) announced today an agreement with FourthWall Media® (FWM), the largest independent source of cable set-top box viewing data. Under the agreement, AMG will gain access to FourthWall's second-by-second television viewership data. This data allows AMG to provide marketers and political campaigns the ability to precisely target their...

2013-08-13 08:26:24

Second-by-Second TV Viewing Data Crosses the Aisle DULLES and ALEXANDRIA, Va., Aug. 13, 2013 /PRNewswire/ -- A leading center-right data organization, Deep Root Analytics (DRA), announced today a partnership with FourthWall Media(TM), the largest independent source of cable set top box viewing data. Deep Root is the first Republican analytics firm to leverage FourthWall's TV viewing data to micro-target political campaign television advertising. FourthWall Media, through its...

2013-06-19 08:26:56

DULLES, Va., June 19, 2013 /PRNewswire/ -- FourthWall Media(TM), the leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the US Patent office has allowed a patent for its Dynamic Application Insertion Technology. Through this patented technology, targeting data and applications are embedded directly in the video stream which deliver greater campaign agility to television advertisers. (Logo:...

2013-06-05 08:25:37

FourthWall Platform Extensions Expand Visible World Reach to All Boxes NEW YORK and DULLES, Va., June 5, 2013 /PRNewswire/ -- Visible World, the leading provider of targeted television advertising solutions and FourthWall Media(TM), the leading provider of cable platform technology and the largest independent source of set top box viewing data, announced today a partnership bringing together critical assets to maximize marketing effectiveness at scale. (Logo:...

2013-05-21 08:25:44

Usage Data from Three Million Devices Delivers Largest Independent Cable Panel DULLES, Va., May 21, 2013 /PRNewswire/ -- FourthWall Media(TM) announced today the expansion of its MassiveData(TM) television viewership footprint. New participants will bring the total number of viewers who provide set top box data to 4.7 million. These people use three million cable television devices and reside in 1.8 million homes across the United States. (Logo:...

2012-08-06 02:24:11

DULLES, Va., Aug. 6, 2012 /PRNewswire/ -- Today, FourthWall Media announced MassiveData(TM), a new division that combines unparalleled television viewing data with breakthrough data-mining technologies to produce audience analytics for television. The new division will deliver a suite of products and services aimed at helping its customers form more effective marketing and advertising strategies by finding the precise audiences they want to reach. (Logo:...

2012-05-22 02:24:07

DULLES, Va. and REDMOND, Wa., May 22, 2012 /PRNewswire/ -- Today FourthWall Media announced a technology license agreement with Microsoft Advertising whereby FourthWall will license a set top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising's set top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue to have access to an...