Latest Fragrances Stories

The sources of chemical hazards may surprise you. Greensboro, NC (PRWEB) January 7, 2011 This is the time of year many Americans make a resolution to live healthier. One way we can have a healthier home is to reduce the number of chemicals in the products we use every day. A recent study at the University of Washington in Seattle found that popular consumer goods emit volatile organic compounds (VOCs), including several chemicals that are known to be toxic to humans. The surprising...

PARIS, November 4, 2010 /PRNewswire/ -- - Model Watches Production of Her New Fragrance, Vintage Muse The top model, style icon and fashion designer Kate Moss has visited the Coty factory in Granollers, near Barcelona to see her new fragrance, Vintage Muse, coming off the production line. To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/cotybeauty/46304/ Upon her arrival, Kate was greeted by the factory director, Patrick...

CINCINNATI, Sept. 14 /PRNewswire/ -- This season, the "Official Air Freshener of the NFL" Febreze® and "First Lady of Football" Olivia Manning are taking freshness on the road with the Febreze Game Day Freshness Tour to get football moms and families nationwide game day ready. From NFL Kickoff through Super Bowl XLV in North Texas, the Febreze Game Day Freshness mobile home tour will travel to NFL stadiums and local events nationwide to share favorite game day traditions, home freshening...

Crafting a fragrance for detergents that leaves laundry smelling clean and fresh. Developing a room freshener, scented oil, or scented candle that whispers "cool spring air." Giving toothpaste or mouthwash a refreshing aftertaste that lingers and lingers.The process for putting the smell that sells into thousands of consumer products is much like composing a symphony, according to maestro fragrance designer Michael Papas, who spoke at the 240th National Meeting of the American...

NEW YORK, Aug. 17 /PRNewswire/ -- AXE, the iconic men's care brand, launched its "One Night Only" concert series last night with acclaimed rapper T.I., who took the stage for an intimate secret show performing in front of lucky fans and tastemakers at New York City hot spot Capitale in China Town. Marking T.I.'s highly anticipated return to the stage, the show was filled with surprise appearances from artists B.o.B., Keri Hilson and Swizz Beatz, and T.I. debuted tracks from his soon to be...

NEW YORK, July 23 /PRNewswire/ -- OneRepublic, the band making waves across the pop rock music scene, has teamed up with Ralph Lauren to celebrate his latest men's fragrance launch, The Big Pony Collection. The group's hit "Secrets" has been tapped as the theme song for the Big Pony Fragrance Video shot by renowned filmmaker and photographer Bruce Weber. (Photo: http://photos.prnewswire.com/prnh/20100723/NY39696 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100723/NY39696 ) The video is...

NEW YORK, June 23 /PRNewswire/ -- JAGTAG announced today that it will drive a new mobile marketing campaign for AXE, the leader in men's grooming excluding shaving hardware, as part of the launch of the newest addition to the AXE fragrance portfolio - AXE Twist. The collaboration between the two companies marks the largest multichannel advertising program in the U.S. market using a mobile 2D barcode. JAGTAG mobile barcodes appear in AXE Twist marketing efforts promoting exclusive content...

WASHINGTON, May 13 /PRNewswire/ -- The Campaign for Safe Cosmetics (CSC) published a report on May 12, 2010 entitled "Not So Sexy - The Health Risks of Secret Chemicals in Fragrance" which includes alarmist phrases such as: "can trigger allergic reactions," "disrupt hormones," "end up inside people's bodies." The Fragrance Materials Association of the United States (FMA) says the reality is that fragrances are safe. The industry has a long and comprehensive safety testing program for its...

CHICAGO, May 6 /PRNewswire/ -- According to a recent survey by Degree Women, a little touch of nature goes a long way to improve a woman's mood throughout the day. That's why Degree Women Natureffects is sponsoring Lilith 2010, the hottest outdoor music festival of the summer, to celebrate women and the uplifting effects of nature. Degree is also offering one lucky woman the chance to get outside, get inspired and go on tour with Lilith where she'll report live, sharing interviews with...

BOULDER, Colo., April 14 /PRNewswire/ -- Did you know the air inside your home may be more toxic than the air outside? That's a problem because Americans spend around 90 percent of their time indoors. Natural Solutions: Vibrant Health, Balanced Living magazine's April Earth Day issue reports that exposure to contaminants in everything from cleaners to couches may be to blame for increasing levels of cancer, asthma, premature puberty, birth defects, and developmental issues. Most people...