Latest Freshpair Stories

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- Freshpair, a leading Internet retailer of men's and women's intimate apparel, hears the calls for help from the nearly 80 percent of women wearing the wrong size bra. Why is this? In some cases, it is because after being measured for their proper size, women are given a substitute "sister size" since the bra that would fit them is not in stock. Additionally, when not in stock of the correct bra size, many retailers will "band-aid" the...

NEW YORK, Oct. 29 /PRNewswire/ -- For the past eight years, Freshpair.com has been helping women look slim and sleek with an extensive shapewear department. Women have had push-up bras and shapewear for years. Freshpair decided it was time men had some options to help them look better under their clothes as well - be it slimming down or bulking up. In October, Freshpair launched their men's shapewear department: www.freshpair.com/mens/shapewear.html, full of stylish ways for men to look...

NEW YORK, July 22 /PRNewswire/ -- For the past six years, Freshpair.com has invaded New York City the first week of August with a full-blown fashion show and dozens of gorgeous models parading around in their underwear on National Underwear Day. Last year the annual renegade sidewalk fashion show transformed into a celebrity-studded fashion event. This year, in response to popular demand, we have morphed the event into an online underwear extravaganza so that participation can be...