Latest Friedman-Swift Associates Stories

CINCINNATI, Feb. 13, 2013 /PRNewswire/ -- Nearly two-thirds - 62 percent - of new car buyers visit only the dealership they buy from and no other, according to research released today by Friedman-Swift Associates, an automotive marketing research firm. "Not only do 62 percent of new car buyers not shop at any other dealership, but 66 percent of new car customers don't even look at other dealers' web sites," notes Jeff Friedman, President and Chief Executive Officer of...

CINCINNATI, Nov. 2, 2012 /PRNewswire/ -- More than one in four new car buyers visit social networking sites at least weekly, according to research released today by Friedman-Swift Associates, a national market research firm based in Cincinnati, Ohio. "Twenty-eight percent of people who purchase new cars visit social networking sites at least once a week," says Jeff Friedman, President and Chief Executive Officer of Friedman-Swift Associates. "By far, the most frequently visited...

CINCINNATI, Sept. 13, 2012 /PRNewswire/ -- New car buyers keep clicking their way to auto dealership web sites, according to national data released today by Friedman-Swift Associates, an automotive market research firm. Nationally, 40 percent of new car buyers visit the web site of the dealership where they buy their car. This statistic is based on 10,338 new car buyers Friedman-Swift Associates surveyed across the United States from January 2011 to July 2012. "We've watched...

Fewer dealers would recommend their DSP vendor MCLEAN, Va., Oct. 27 /PRNewswire-USNewswire/ -- New research from the National Automobile Dealers Association's Information Technology Committee shows that dealership satisfaction with Dealer System Provider (DSP) vendors declined significantly from the 2007 survey. DSP vendors develop and support dealership computer systems that assist dealers in managing their operations. The 2009 survey, conducted for NADA by the automotive marketing...