Latest Frito-Lay North America Stories
Tisdale to Offer Event-Goers Unique Chance to Experience the "Snacks with Impact" PLANO, Texas, May 15, 2013 /PRNewswire/ -- PepsiCo's Frito-Lay division today officially kicked off its national marketing efforts in support of Cracker Jack'D snacks - a product line-up bursting with flavor and designed to tackle hunger in between meals - which was unveiled earlier this year. To celebrate the Cracker Jack'D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet...
Doritos Brand surprises #BoldStage champion with one more career-changing opportunity: Seth Sentry will get to perform on "Jimmy Kimmel Live!" in April AUSTIN, Texas, March 15, 2013 /PRNewswire/ -- Last night at the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., thousands of Instagram and Twitter posts using the hashtag #BoldStage received from around the world, shaped one of the most interactive and digital concert experiences fans have ever seen....
- Winner to also score life-changing opportunity to join LL COOL J on his upcoming "Authentic" tour PLANO, Texas, March 6, 2013 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., complete with its signature vending machine stage, which will now stand at 62-feet tall and have a bigger and bolder presence than ever before. From Thursday, March...
To celebrate, brand spokescat, Chester Cheetah, mixes up the Twitter-sphere with his very own Twitter handle, @ChesterCheetah PLANO, Texas, March 4, 2013 /PRNewswire/ -- Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations - choosing between puffed or crunchy, tangy or smooth, mellow or hot - with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos...
PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two great games for CHEETOS fans. Fans can challenge...
PLANO, Texas, Feb. 4, 2013 /PRNewswire/ -- The Doritos brand today announced that its consumer-created commercial "Fashionista Daddy," which aired for the first time nationally during yesterday's Super Bowl XLVII broadcast, has scored its creator, 29-year-old Mark Freiburger of Los Angeles, the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise from Paramount Pictures and Hasbro, set...
PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of...
PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air --...
PLANO, Texas, Jan. 2, 2013 /PRNewswire/ -- The roar of 12,000 screaming fans, two squads of cheerleaders, two full-fledge marching bands, and even a parachuting flag bearer delivering the game ball. What sounds like a typical college football bowl game was actually the surprise party of a lifetime for a group of U.S. military veterans. On Dec. 13, 2012, 27 veterans who had previously served overseas were surprised to find out that what they thought was going to be a casual...
PLANO, Texas, Dec. 14, 2012 /PRNewswire/ -- Tostitos, the brand known for making anytime party time, turned football dreams into reality yesterday for select U.S. military veterans by transforming a seemingly ordinary football game to support Got Your 6 and benefit the Pat Tillman Foundation into the ultimate football party and star-studded event. This one-of-a-kind on-field surprise party - created to celebrate the homecoming of veterans who have previously served overseas - was...
