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Latest Frito-Lay North America Stories

2014-09-08 08:38:11

Chester Cheetah releases new limited-edition Halloween treat and delivers virtual tricks to celebrate the most mischievous time of the year PLANO, Texas, Sept. 8, 2014 /PRNewswire/ -- Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years of the 'same old same old,' Halloween needs a new twist - so, today he unveiled a new bag of treats and tricks to bring out the mischievous side of families this season. With the release of new...

2014-09-02 08:25:39

Fans Test Their Quickness with "Thursday Night Game Day Click-Off" Promotion for a Chance to Win Weekly "Fan Cave" Prizes and a Grand Prize Trip to Super Bowl XLIX PLANO, Texas, Sept. 2, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay division today announced the Lay's Stax brand, the tasty potato crisps packaged in a portable, re-sealable and crush-resistant container, will once again send one lucky winner and three guests to Super Bowl XLIX in Arizona. Enlisting the support of the McCourty twins,...

2014-07-16 08:27:19

Partnering with GENYOUth Foundation and United Way of Metropolitan Dallas, Leaders in School-Based H&W Initiatives PURCHASE, N.Y., July 16, 2014 /PRNewswire/ -- Today the PepsiCo Foundation announced two grants geared towards improving the health and wellness of America's kids through the power of physical activity and good nutrition. The grants, totaling $1.25 million USD, support the GENYOUth Foundation's flagship program, Fuel Up to Play 60, and the United Way of Metropolitan...

2014-05-20 08:26:32

Who Will Be The Next Skylanders® Hero? PLANO, Texas, May 20, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the three final Skylanders® character names to be voted on from the "Choose and Name a New Hero" contest. The joint promotion between Frito-Lay and Activision gives fans the unique opportunity to choose a new Skylanders character which will appear in the upcoming...

2014-05-05 08:24:30

2014 "Create to Celebrate" Black History Month Art Contest Winners Announced PLANO, Texas, May 5, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History. To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the...

2014-04-24 12:27:07

Leading up to the 2014 NFL Draft, People can Tweet their 'Rough Stories' Using Hashtag #RoughLife For a Chance to Win NFL Prizes PLANO, Texas, April 24, 2014 /PRNewswire/ -- Ruffles potato chips have long been the solution to one of the greatest problems guys face -- as in, why can't there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand's role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine a spotlight on other...

2014-03-24 08:35:38

Offering a Delicious and Savory Twist on the Classic Pretzel, New Rold Gold Pretzel Thins Provide a Satisfying and Delicious Mid-day Snack PLANO, Texas, March 24, 2014 /PRNewswire/ -- Given the constant demands of the workplace and the endless desire to maximize productivity, it's no surprise consumers are increasingly in need of an afternoon break. In fact, research shows we are sleepiest at work between the hours of 2 and 4 p.m.* To help consumers get through the day, Rold Gold, one of the...

2014-02-25 08:37:11

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content; Winning Consumer Receives $100,000 Scholarship PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders® franchise. For the first time ever, Frito-Lay and Activision are...

2014-02-18 08:25:00

For Every Eligible Consumer Vote Received, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 PLANO, Texas, Feb. 18, 2014 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to vote for their favorite art submission in the "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encouraged consumers to submit an original piece of art celebrating African American...

2014-01-17 08:21:16

Brand Awards Lucky Fans VIP Experiences through Social Media Contest PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'