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Latest Frito-Lay North America Stories

2014-07-16 08:27:19

Partnering with GENYOUth Foundation and United Way of Metropolitan Dallas, Leaders in School-Based H&W Initiatives PURCHASE, N.Y., July 16, 2014 /PRNewswire/ -- Today the PepsiCo Foundation announced two grants geared towards improving the health and wellness of America's kids through the power of physical activity and good nutrition. The grants, totaling $1.25 million USD, support the GENYOUth Foundation's flagship program, Fuel Up to Play 60, and the United Way of Metropolitan...

2014-05-20 08:26:32

Who Will Be The Next Skylanders® Hero? PLANO, Texas, May 20, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the three final Skylanders® character names to be voted on from the "Choose and Name a New Hero" contest. The joint promotion between Frito-Lay and Activision gives fans the unique opportunity to choose a new Skylanders character which will appear in the upcoming...

2014-05-05 08:24:30

2014 "Create to Celebrate" Black History Month Art Contest Winners Announced PLANO, Texas, May 5, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History. To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the...

2014-04-24 12:27:07

Leading up to the 2014 NFL Draft, People can Tweet their 'Rough Stories' Using Hashtag #RoughLife For a Chance to Win NFL Prizes PLANO, Texas, April 24, 2014 /PRNewswire/ -- Ruffles potato chips have long been the solution to one of the greatest problems guys face -- as in, why can't there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand's role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine a spotlight on other...

2014-03-24 08:35:38

Offering a Delicious and Savory Twist on the Classic Pretzel, New Rold Gold Pretzel Thins Provide a Satisfying and Delicious Mid-day Snack PLANO, Texas, March 24, 2014 /PRNewswire/ -- Given the constant demands of the workplace and the endless desire to maximize productivity, it's no surprise consumers are increasingly in need of an afternoon break. In fact, research shows we are sleepiest at work between the hours of 2 and 4 p.m.* To help consumers get through the day, Rold Gold, one of the...

2014-02-25 08:37:11

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content; Winning Consumer Receives $100,000 Scholarship PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders® franchise. For the first time ever, Frito-Lay and Activision are...

2014-02-18 08:25:00

For Every Eligible Consumer Vote Received, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 PLANO, Texas, Feb. 18, 2014 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to vote for their favorite art submission in the "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encouraged consumers to submit an original piece of art celebrating African American...

2014-01-17 08:21:16

Brand Awards Lucky Fans VIP Experiences through Social Media Contest PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014...

2014-01-14 12:24:19

Emmy Award-Winning Performer and TV personality Wayne Brady Joins the Lay's Brand to Celebrate Flavor Ideas as They Are Submitted on Launch Day PLANO, Texas, Jan. 14, 2014 /PRNewswire/ -- Back by popular demand, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the return of its "Do Us A Flavor" contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. Building on its...

2013-12-30 08:24:16

Bowl Game Broadcast Brings Together Comedy and Entertainment with One of College Football's Best Match-Ups PLANO, Texas, Dec. 30, 2013 /PRNewswire/ -- Who says the party must stop on New Year's Day? For football fans across the country, the party will keep getting better at the 2014 Tostitos Fiesta Bowl when comedic icon Jimmy Kimmel joins the Tostitos brand for this year's bowl game broadcast on ESPN. By integrating Kimmel's distinct brand of humor and entertainment with one of college...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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