Latest Frito-Lay Stories
STOCKTON, Calif., March 20, 2012 /PRNewswire/ -- Electric Vehicles International (EVI), a leader in alternative fuel vehicle development, manufacturing and deployment, announced today the launch of an electric vehicle pilot with Frito-Lay North America, which has the seventh largest privately owned commercial fleet. (Logo: http://photos.prnewswire.com/prnh/20100902/SF59087LOGO) EVI's signature all-electric powertrain is seamlessly integrated into an industry standard Daimler...
CHICAGO, March 20, 2012 /PRNewswire/ -- To celebrate its 100% Pure Florida orange juice, Tropicana Pure Premium is giving consumers a behind-the-scenes look at the Florida groves where their oranges are grown, and is sending one lucky family to Florida to experience the groves in person. (Photo: http://photos.prnewswire.com/prnh/20120320/CG72975-a) (Photo: http://photos.prnewswire.com/prnh/20120320/CG72975-b) Consumers can visit Tropicana's Facebook page at...
AUSTIN, Texas, March 16, 2012 /PRNewswire/ -- Never has a vending machine created so much noise. The Doritos brand is taking to the streets of the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., to debut Doritos JACKED tortilla chips - literally the Doritos brand's biggest innovation ever. The bold new product line was revealed inside a giant vending machine - standing at nearly six stories tall -at The Doritos JACKED MAXIM Party last night. Doubling as a...
ARLINGTON, Texas, March 15, 2012 /PRNewswire/ -- The Bowling Proprietors' Association of America (BPAA), the bowling industry's premier trade organization, announced it has formed a partnership with PepsiCo and 100% Natural Lipton Iced Tea, entitling the renowned beverage brand as an official sponsor of the 2012 Bowling's U.S. Women's Open. 100% Natural Lipton Iced Tea will serve as the "Official Thirst Quencher" of the 2012 Bowling's U.S. Women's Open, which will be held...
PURCHASE, N.Y., March 13, 2012 /PRNewswire/ -- Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. To view the multimedia assets, please click: http://www.multivu.com/mnr/54979-pepsi-next "We're on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves," said Angelique Krembs, Vice...
AUSTIN, Texas, March 12, 2012 /PRNewswire/ -- The Doritos brand today announced plans to debut Doritos JACKED tortilla chips - literally the Doritos brand's biggest innovation ever - at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas. The bold new product line will be introduced for the first time inside a giant vending machine - standing at nearly six stories tall - at The Doritos JACKED MAXIM Party on Thursday night, March 15. Doubling as a concert...
AUSTIN, Tex., March 9, 2012 /PRNewswire/ -- PepsiCo, the largest food and beverage company in North America, is creating rich experiences for attendees at South by Southwest (SXSW) 2012, across digital, music and film. In its fourth year at SXSW, PepsiCo and four of its "billion-dollar" brands will be onsite, including a first-time appearance by Doritos and engaging activations from Pepsi, Mountain Dew and Brisk. During the Interactive festival, PepsiCo will host the What If?...
PLANO, Texas, March 1, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a partnership with Zynga, the world's leading provider of social game services and creator of games including CityVille, Words With Friends, and FarmVille, to offer fans various in-game virtual items with the purchase of specially marked Frito-Lay snacks, including Lay's Classic potato chips, Doritos Nacho Cheese flavored tortilla chips, Ruffles Cheddar and Sour Cream flavored...
CHICAGO, Feb. 8, 2012 /PRNewswire/ -- According to the American Heart Association, ninety percent of women have one or more risk factors for developing heart disease. That's why The Quaker Oats Company, a division of PepsiCo, is encouraging women to take just five minutes a day to do something good for their hearts during American Heart Month through the "Nourish What Counts" campaign. To support heart disease awareness and elevate the importance of preventative lifestyle changes...
PLANO, Texas, Feb. 8, 2012 /PRNewswire/ -- The Doritos brand awarded its second $1 million bonus prize in less than a week when it was announced today that the Doritos consumer-generated Super Bowl ad "Sling Baby," created by Kevin T. Willson, ranked No. 1 in the USA TODAY Facebook Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, also awarded a $1 million bonus prize earlier this week to Jonathan Friedman creator of "Man's Best Friend,"...
