Latest Frito-Lay Stories
ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ -- The Bowling Proprietors' Association of America (BPAA), the bowling industry's premier trade organization, today revealed the official title sponsor of this year's highly anticipated Bowling's U.S. Open tournament Lipton Iced Tea. For the second year in row, the bowling industry has teamed up with the brand's ready-to-drink portfolio for a principal sponsorship deal to lead the industry's preeminent bowling tournament. The 2013...
PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two great games for CHEETOS fans. Fans can challenge...
PLANO, Texas, Feb. 4, 2013 /PRNewswire/ -- The Doritos brand today announced that its consumer-created commercial "Fashionista Daddy," which aired for the first time nationally during yesterday's Super Bowl XLVII broadcast, has scored its creator, 29-year-old Mark Freiburger of Los Angeles, the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise from Paramount Pictures and Hasbro, set...
MCLEAN, Va., Feb. 4, 2013 /PRNewswire/ -- Anheuser-Busch took the top stop in the 25(th) annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a man and his Clydesdale. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10). In celebration of the 25(th) anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game. Go to...
PURCHASE, N.Y., Feb. 3, 2013 /PRNewswire/ -- Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called "object replacement animation." The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks. The video, which aired on CBS tonight...
PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of...
PURCHASE, N.Y., Jan. 31, 2013 /PRNewswire/ -- Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the "Official Soft Drink of the NFL," Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 - February 3 in New Orleans including: The Pepsi Footprint at The NFL Experience Driven by GMC PepsiCo...
The iconic Canadian brand teams up with comedic legend Martin Short in new ad! TORONTO, Jan. 30, 2013 /CNW/ - On Super Bowl Sunday, Canadians will be filling chip bowls with their favourite Lay's potato chip flavours - including Ketchup, Dill Pickle and Bar--B--Q - while they enjoy the show with family and friends. This year the Lay's brand is going beyond the bowl during the Super Bowl halftime show with a unique and fun new TV advertisement. In an exclusively Canadian...
PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ -- Pepsi will elevate "Best New Artist" category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMY®s. In addition to serving as the presenter of the "Best New Artist" category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy® and VEVO, has unveiled an exclusive "Best New Artist" video series, featuring a behind the scenes in depth...
Because consumers are becoming more health conscious and are seeking out healthier options, the industry's major players are expanding their offerings to include low-fat and low-calorie snacks. For this reason, industry research firm IBISWorld has updated its report on the Snack Food Production industry. Los Angeles, CA (PRWEB) January 11, 2013 The Snack Food Production industry saw consistent revenue gains in the past five years despite facing challenges. Most notably, consumers...
