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Latest Frito-Lay Stories

2014-03-14 08:23:28

More than 2,000 fans complete Doritos Bold Missions to gain access to Lady Gaga's show PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's Bar-B-Q. In an exclusive show celebrating Lady Gaga's Born This Way...

2014-03-06 08:28:17

South by Southwest marks the launch of Doritos Bold Missions, a series of bold fan challenges issued on Doritos.com that will be met with even bolder rewards PLANO, Texas, March 6, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the...

2014-02-27 12:26:17

Professional Distance Runner Molly Huddle Surprises Standout with Elite Honor CAMAS, Wash., Feb. 27, 2014 /PRNewswire/ -- In its 29(th) year of honoring the nation's best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Alexa Efraimson of Camas High School (Camas, Wash.) as its 2013-14 Gatorade National Girls Cross Country Runner of the Year. Efraimson was surprised with the news at school by American record holder in the 5,000...

2014-02-27 08:27:12

Sixty-second creative featuring Academy Award Winner Cuba Gooding Jr. will premiere during Oscars® telecast PURCHASE, N.Y., Feb. 27, 2014 /PRNewswire/ -- As an official partner of the 86(th) Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled "Mini Hollywood," starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday,...

2014-02-26 20:21:23

The brand known for wholesome, delicious breakfasts and snacks provides a total of $125,000 to support healthy habits and getting kids moving in schools CHICAGO, Feb. 26, 2014 /PRNewswire/ --Giving kids the inspiration, motivation and opportunity to stay active and eat right has never been more relevant than it is today. In fact, a recent study found only one in four adolescents gets enough exercise(1),( )and less than one percent of kids are getting the daily recommended amount of whole...

2014-02-25 08:37:11

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content; Winning Consumer Receives $100,000 Scholarship PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders® franchise. For the first time ever, Frito-Lay and Activision are...

2014-02-18 08:25:00

For Every Eligible Consumer Vote Received, Frito-Lay Will Donate $1 to the United Negro College Fund Up to $20,000 PLANO, Texas, Feb. 18, 2014 /PRNewswire/ -- In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to vote for their favorite art submission in the "Create to Celebrate" Black History Month art contest. The contest, which kicked off in early January, encouraged consumers to submit an original piece of art celebrating African American...

2014-02-17 20:21:39

Global Pepsi campaign unites renowned photographer Danny Clinch, six of the hottest street artists & six of the foremost footballers in the world for bespoke art collection PURCHASE, N.Y., Feb. 17, 2014 /PRNewswire/ -- #FUTBOLNOW - Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate "The Art of Football" as part of the brand's 2014 football campaign. Combining world-renowned photographer...

2014-02-03 12:25:14

Consumers Around the World Vote Creator of "Time Machine" Best "Crash the Super Bowl" Ad PLANO, Texas, Feb. 3, 2014 /PRNewswire/ -- PepsiCo's Doritos brand today awarded $1 million (U.S.) to one talented winner from Scottsdale, Ariz., for creating the best homemade Doritos ad in the brand's global "Crash the Super Bowl" contest. Ryan Andersen, creator of "Time Machine," received the most fan votes on www.doritos.com to edge out Amber Gill from Ladera Ranch, Calif., whose ad "Cowboy Kid"...

2014-02-03 00:20:54

Anheuser-Busch Wins Second Consecutive, 12th Overall USA TODAY Ad Meter Crown MCLEAN, Va., Feb. 3, 2014 /PRNewswire/ -- Anheuser-Busch's 'Puppy Love' was ranked the top commercial in the 26(th )annual USA TODAY Ad Meter, the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The top spot highlighted the friendship between a Budweiser Clydesdale and a puppy. The ad was similar to last year's Anheuser-Busch 'Brotherhood' ad, which also won USA TODAY Ad...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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