Latest Frito-Lay Stories
NEW YORK, Aug. 14, 2012 /PRNewswire/ -- Pepsi and the National Football League (NFL) today announced the launch of the Pepsi NFL Anthems program, a national campaign that will feature some of today's most talented musical artists, iconic NFL teams, and exciting players. The program will bring to life four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa's 'Black and Yellow,' an anthem that swept the nation...
PLANO, Texas, Aug. 13, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the launch of a gluten free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos...
PLANO, Texas, Aug. 9, 2012 /PRNewswire/ -- Senior leadership from PepsiCo's Frito-Lay North America division was joined today by California Governor Edmund G. Brown Jr., Matt Rodriquez, secretary of the California Environmental Protection Agency and Gregory Winterbottom, chairman of the Mobile Source Air Pollution Reduction Review Committee to announce the growth of Frito-Lay's California electric truck fleet. Once all of the vehicles are deployed by the end of 2012, California will...
PURCHASE, N.Y., Aug. 9, 2012 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP), one of the world's largest food and beverage companies, announced that it has signed an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar. (Logo: http://photos.prnewswire.com/prnh/20120424/NY93895LOGO ) As part of the agreement, Diamond Star, which is one of the largest consumer packaged goods distributors in Myanmar, now has...
PLANO, Texas, Aug. 7, 2012 /PRNewswire/ -- Cheetos, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division, is inviting fans to lighten up and hit the dance floor this summer. As part of an exclusive two-part promotion with Ubisoft, the Cheetos brand is offering exclusive music tracks available for the recently released Just Dance Greatest Hits and soon-to-be released Just Dance 4 games. The first part of the promotion allows consumers to...
PALM BEACH GARDENS, Fla., July 31, 2012 /PRNewswire/ -- The PGA of America and PepsiCo, Inc. (NYSE: PEP) have renewed their longstanding partnership with a new multi-year contract. PepsiCo, maker of iconic beverage brands such as Pepsi, Mountain Dew, Gatorade, Lipton iced teas and Aquafina, has served as the official non-alcoholic beverage provider of PGA Professionals since 1993. (Logo: http://photos.prnewswire.com/prnh/20120726/CL47100LOGO ) Nearly two decades ago, PepsiCo...
PURCHASE, N.Y., July 24, 2012 /PRNewswire/ -- PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced that Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Sunday, February 3, 2013 in New Orleans. The announcement of this multi-year deal follows the renewal of PepsiCo's long-term agreement with the NFL last year that includes brands Pepsi, Gatorade, Frito Lay, Quaker and Tropicana. During this year's Super Bowl Halftime Show, Pepsi will bring...
PURCHASE, N.Y. and PITTSBURGH, July 23, 2012 /PRNewswire/ -- PepsiCo, Inc. today announced a multi-year relationship with the Pittsburgh Steelers to be the franchise's exclusive non-alcoholic beverage, salty snacks and sports fuel provider. The deal marks the Steelers first partnership with PepsiCo's expanded portfolio, which includes iconic brands such as Pepsi, Frito-Lay and Gatorade. (Photo: http://photos.prnewswire.com/prnh/20120723/NY43920-a ) (Photo:...
PLANO, Texas, July 20, 2012 /PRNewswire/ -- Power up those taste buds -- a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). From now until Oct. 6,...
PURCHASE, N.Y., July 18, 2012 /PRNewswire/ -- Mountain Dew® today announced that its partnership with Warner Bros.' and Legendary Pictures' summer blockbuster "The Dark Knight Rises," which opens in theaters on July 20, is extending beyond the United States with activations to engage DEW and Dark Knight fans in nearly 20 countries across the Americas, Europe, Asia and the Middle East this summer as part of Mountain Dew's first-ever global campaign. PHOTO: Mtn Dew Dark Berry "DEW...
