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Latest Frito-Lay Stories

2014-01-29 16:25:25

Grant will launch Bob Woodruff Foundation's "Veterans Helping Veterans" initiative NEW YORK, Jan. 29, 2014 /PRNewswire/ -- As part of PepsiCo's weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million to the Bob Woodruff Foundation, a national nonprofit organization dedicated to supporting post-9/11 injured service members, veterans and their families, and the caregivers and communities that support them....

2014-01-29 12:25:43

Fun consumer experiences encourage consumers to Live For Now PURCHASE, N.Y., Jan. 29, 2014 /PRNewswire/ -- Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY® award winning artist Bruno Mars, today announced additional activations taking place in New York to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. (Photo: http://photos.prnewswire.com/prnh/20140129/LA55077) As the official soft drink partner of the NFL...

2014-01-22 12:22:46

In his new role as Digital and Brand Strategist, the pop star will debut in a national commercial, perform during Super Bowl week and help launch a national contest for teens PURCHASE, N.Y., Jan. 22, 2014 /PRNewswire/ -- Aquafina(®) FlavorSplash(®), a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to "Make a Splash" and celebrate their passions. To help spread the word, the brand's first-ever national...

2014-01-21 16:24:24

Actress Amber Zion selected to perform National Anthem during pregame festivities at MetLife Stadium NEW YORK, Jan. 21, 2014 /PRNewswire/ -- The National Association of the Deaf (NAD) and PepsiCo (NYSE:PEP) announced today that after an extensive search actress Amber Zion has been selected to bring the beauty of American Sign Language (ASL) to one of the most popular sports and entertainment events of the year - Super Bowl Sunday. Earlier today the National Football League and FOX...

2014-01-21 08:25:24

Public to Have Free Access to Festivities as PepsiCo Expresses Appreciation and Thanks to New York, New Jersey and their Residents NEW YORK, Jan. 21, 2014 /PRNewswire/ -- PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that...

2014-01-17 16:22:51

Celebrity Mom Brooke Burke-Charvet Hosts Short Film Premiere at 2014 Sundance Film Festival CHICAGO, Jan. 17, 2014 /PRNewswire/ -- These days, we're moving through life at turbo speed. We race through the things we love and often lack energy for the people we love. You could say Americans are in the midst of a Human Energy Crisis: people run out of energy even before they run out of time in their day(1). In fact, consumers cite personal energy issues as their leading concern in a global...

2014-01-17 08:21:16

Brand Awards Lucky Fans VIP Experiences through Social Media Contest PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, BMX and skateboarding stunts, Nitro Circus Live makes its U.S. debut in 2014...

2014-01-16 12:28:00

PURCHASE, N.Y. and KNOXVILLE, Tenn., Jan. 16, 2014 /PRNewswire/ -- As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood Theatres the exclusive chance to "Sip Like a Star" and be part of Hollywood's biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain Dew and Sierra Mist, at one of Regal's participating Hollywood...

2014-01-16 08:23:45

Superstar lineup includes Messi, van Persie, Wilshere, David Luiz, Aguero, Ramos, Kompany, Gomez, Dempsey and many more PURCHASE, N.Y., Jan. 16, 2014 /PRNewswire/ -- #FUTBOLNOW - Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world's greatest players, spanning five continents and nearly 20 countries, are...

2014-01-14 12:24:19

Emmy Award-Winning Performer and TV personality Wayne Brady Joins the Lay's Brand to Celebrate Flavor Ideas as They Are Submitted on Launch Day PLANO, Texas, Jan. 14, 2014 /PRNewswire/ -- Back by popular demand, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the return of its "Do Us A Flavor" contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. Building on its...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.