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Last updated on April 17, 2014 at 16:21 EDT

Latest Frosted Mini-Wheats Stories

2014-03-03 08:28:27

Team Kellogg's(TM) athletes are helping provide up to two million breakfasts to kids in need BATTLE CREEK, Mich., March 3, 2014 /PRNewswire/ -- Today kicks off National Breakfast Week, March 3-7, and Kellogg's has partnered with Action for Healthy Kids® and Team Kellogg's(TM) U.S. Olympic and Paralympic athletes to help provide two million breakfasts to children in need through the "Give A Great Start" program. View the multimedia assets at:...

2014-01-23 08:27:14

New Survey Shows Dads and Daughters Benefit from Sharing a Love of Sports BATTLE CREEK, Mich., Jan. 23, 2014 /PRNewswire/ -- For dads looking to connect with their daughters, it might be as easy as a game of catch or an afternoon on the ski slopes. A new Kellogg's Frosted Flakes® survey reveals that sports are a primary way for dads to bond with their daughters. As the Sochi 2014 Olympic Winter Games approach, Frosted Flakes will celebrate the father/daughter relationship by showcasing U.S....

2013-12-19 08:25:49

Team Kellogg's(TM) athletes featured on special-edition products BATTLE CREEK, Mich., Dec. 19, 2013 /PRNewswire/ -- With only 50 days until Team USA competes at the Sochi 2014 Olympic Winter Games, Kellogg's® announced today that Team Kellogg's(TM), a group of Olympic and Paralympic athletes and hopefuls, will be featured on specially-marked products, starting in late December. Following the success of the highly popular athlete boxes from the 2012 Olympic Games, Kellogg's is bringing them...

2013-09-25 16:25:33

Many of Kellogg's cereals provide a good source of fiber for even the pickiest kids BATTLE CREEK, Mich., Sept. 25, 2013 /PRNewswire/ -- Moms know that fiber is an important part of their children's healthy diets, but what they don't realize is that few kids actually get the daily fiber they need. Nine out of ten children do not get enough fiber in their diet[1], which could contribute to occasional constipation. That's why Kellogg's wants Mom to recognize that her kids' favorite cereals can...

Companies Still Marketing Unhealthy Kids Cereals
2012-06-24 05:16:39

While cereal companies have improved the nutritional quality of the majority of cereals marketed to children, they continue to most actively market their least healthy products to those same youngsters, officials from the Yale University's Rudd Center for Food Policy & Obesity reported on Friday. The findings come as part of a three-year update to the Rudd Center's Cereal FACTS report, which was originally launched in 2009. That study discovered that the breakfast cereals that were...

2012-05-14 02:26:24

BATTLE CREEK, Mich., May 14, 2012 /PRNewswire/ -- Highlights Kellogg refreshes iconic Kellogg's brand; launches new www.kelloggs.com to connect with next generation of consumers Kellogg's is iconic, trusted "Olympic" brand; ranks #34 in Interbrand's 2011 "Best Global Brands" report Kellogg's "Share Your Breakfast" program engages consumers to help share breakfasts with kids in need at Facebook.com/Kelloggs As sponsor of US Olympic and Paralympic teams, Team Kellogg's athletes to...

2012-03-05 06:55:00

BATTLE CREEK, Mich., March 5, 2012 /PRNewswire/ -- Studies show that breakfast can help kids boost their academic performance -- improving behavior, reducing absences and tardiness and increasing focus and physical performance[1]. Yet, the alarming reality is that one in five U.S. children live in homes where food is not always available, making breakfast hard to come by[2]. That's why breakfast leader Kellogg's® and Action for Healthy Kids® are excited to announce the...

2012-01-13 12:16:00

BATTLE CREEK, Mich., Jan. 13, 2012 /PRNewswire/ -- Kellogg's® and Action for Healthy Kids® today announced winners of nearly 100 Share Your Breakfast((TM)) grants to schools across the country. Awarded for the 2011-2012 school year, the grants provide recipient schools with the funds necessary to manage and support innovative breakfast programs, which are especially important at a time when many schools are struggling with budget cuts. "At Kellogg's we know a great breakfast can...

2011-12-13 07:30:00

BATTLE CREEK, Mich., Dec. 13, 2011 /PRNewswire/ -- The terms whole grains and fiber cause a "whole lot" of confusion and can add up to a "whole lot" of calories for consumers looking to increase the fiber in their diets. According to a three-part series examining fiber in Nutrition Today, consumers who eat more whole-grain foods to up their fiber intake could increase their calories by more than 1,200 per day unless they carefully read the Nutrition Facts label and choose...

2011-06-22 08:30:00

BATTLE CREEK, Mich., June 22, 2011 /PRNewswire/ -- Kellogg is unveiling data from one of the largest surveys ever conducted on the subject of breakfast and the morning mealtime routine. The survey of more than 14,000 Americans of varying ethnicities, income levels, geographic regions and ages reveals that while the vast majority of Americans feel breakfast is important, the reality of hectic mornings makes it difficult to fit the meal in every day. "We've all heard breakfast is the most...