Latest Fulcrum Stories

Purchasers of Broad Range of Consumer Goods Rate Extended Service Contracts as Important as Product Reviews and Financial Incentives SAN DIEGO, March 13, 2013 /PRNewswire/ -- Consumers view the availability of extended service contracts as a positive option that enhances and extends the life of the products they purchase according to a new survey conducted by Fulcrum (www.fulcrum-mktg.com). According to the findings, released here at the Warranty Chain Management Conference being...

ATLANTA, Dec. 12, 2012 /PRNewswire/ -- Fulcrum Equity Partners ("Fulcrum") announced today it led the $1.9 million Series A growth equity financing for Bright Light Systems, Inc. ("BLS"). Based in Alpharetta, Ga., BLS designs, manufactures and sells energy efficient lighting solutions with a particular focus on Light Emitting Plasma ("LEP") technology. BLS has also developed a wireless control software system for the remote management of its proprietary luminaires. Brad Lurie, CEO of...

PLEASANTON, Calif., Nov. 30, 2012 /PRNewswire/ -- Fulcrum BioEnergy, Inc. announced today that it has successfully secured commitments and is proceeding toward closing financings totaling $175 million to fund construction of its first municipal solid waste ("MSW") to low-carbon fuels plant, the Sierra BioFuels Plant ("Sierra"), and to fund the development of future projects. Fulcrum President and Chief Executive Officer E. James Macias stated, "With our recent success in...

ATLANTA, Aug. 9, 2012 /PRNewswire/ -- Fulcrum Equity Partners announced today that it funded the $5 million Series B growth equity round for Nashville, Tenn., based Medical Direct Club, LLC (MDC). Founded in 2009 by CEO Brad Gulmi, MDC is a direct-to-consumer provider of urological supplies, primarily single use, disposable catheters. Prior to starting MDC, Gulmi was the founder and CEO of Diabetes Care Club (DCC), which sold to Simplex in 2007. MDC employs a similar consumer...

NEW YORK, May 21, 2012 /PRNewswire/ -- A significantly enhanced version of the Fulcrum Claims Manager software application, which provides new tools for consumers to self-administer extended service claims, has been released by Fulcrum (www.fulcrum-mktg.com). The Fulcrum Claims Manager, previously used in call centers managed by Fulcrum or its clients, is now available to Fulcrum clients on a software as a service (SaaS) web application. It facilitates the registration of products...

NEW YORK, May 7, 2012 /PRNewswire/ -- How does a leading citizen sector organization (CSO) promote the publication of its first book, "Rippling," and use that milestone to raise further awareness of its mission and solicit donations at the same time? That was the marketing challenge posed by Ashoka (www.ashoka.org) to Fulcrum (www.fulcrum-mktg.com), an innovative marketing services, data analytics and technology company. "Rippling" is a non-fiction book about Ashoka's long...

NEW YORK, April 30, 2012 /PRNewswire/ -- Fulcrum (www.fulcrum-mktg.com), an innovative marketing technology and analytics company, has hired two veteran service contract professionals to help manage the rapid growth and expansion of the firm's Purchase to Purchase division. Chrisie Dorton joins Fulcrum as group director of client services and will be responsible for working with key clients to help them create post-sales programs to build new revenue. Lisa Schizas will serve as...

NEW YORK, April 16, 2012 /PRNewswire/ -- Fulcrum (www.fulcrum-mktg.com), an innovative analytics and marketing technology company, has appointed Feintuch Communications as its public relations agency of record. Headquartered in New York and with its operations center in Fairfield, Conn., Fulcrum creates highly effective, customer-centric marketing programs for mid-to-large sized companies. The company's core capabilities include large-scale data management, advanced analytics,...

Autotask Corporation, the world’s leading provider of hosted IT business management software, today announced that its Texas User Group will hold its first meeting of 2012 on February 27th from 3:00 PM-5:00 PM at the Dallas/Addison Marriott Quorum. The meeting is sponsored in part by Level Platforms, a global leader in remote monitoring and management solutions, whose 17-city, 2012 Road Show makes its Dallas stop at the same venue shortly after the user group event. EAST GREENBUSH, NY...

OAKLAND, Calif., Feb. 9, 2012 /PRNewswire/ -- Fulcrum Methods, the leading developer of toolkits to assist health care providers with program management and meaningful use, announced today that it will be exhibiting at the HIMSS12 Health IT Conference in Las Vegas at the Venetian Sands Expo Center from February 20th through February 24th. Hospitals, health systems, and medical groups will be able to learn more about and demo Fulcrum Methods' project-ready tools and templates. Fulcrum...