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Using Brainwaves To Predict Audience Reaction Is A Marketers

Using Brainwaves To Predict Audience Reaction Is A Marketer's Dream

John Hopton for redOrbit.com - Your Universe Online A study conducted at the City College of New York (CCNY) in partnership with Georgia Tech looks to have found a highly reliable way to predict audience reaction to TV shows and commercials....

Latest Functional magnetic resonance imaging Stories

2014-07-29 23:02:33

The NIH awarded NJIT’s Sergei Adamovich and Rutgers colleague Eugene Tunik, Ph.D., PT, $1.3 million to continue helping people recover from the debilitating effects of a stroke. Newark, NJ (PRWEB) July 29, 2014 Helping people recover from the debilitating effects of a stroke is an immensely complex challenge that requires deep knowledge of neurophysiology as well as effective therapy. Advancing such knowledge to improve therapeutic options and outcomes has been the primary focus of...

Model Release-YES
2014-07-17 04:00:23

Georgia Tech The repetitive facilitation exercise (RFE) is one of the most common rehabilitation tactics for stroke patients attempting to regain wrist movement. Stroke hemiparesis individuals are not able to move that part of their body because they cannot create a strong enough neural signal that travels from the brain to the wrist. With RFE, however, patients get a mental boost. They are asked to think about moving. At the same time, a practitioner flexes the wrist. The goal is to...

2014-06-17 16:24:35

fMRI results match cognitive testing in children and adults BOSTON, June 17, 2014 /PRNewswire-USNewswire/ -- A controlled study using functional MRI brain imaging reveals a possible biological link between early musical training and improved executive functioning in both children and adults, report researchers at Boston Children's Hospital. The study, appearing online June 17 in the journal PLOS ONE, uses functional MRI of brain areas associated with executive function, adjusting for...

2014-06-12 13:03:50

University of Oxford Oxford University researchers funded by Parkinson's UK have developed a simple and quick MRI technique that offers promise for early diagnosis of Parkinson's disease. The team demonstrated that their new MRI approach can detect people who have early-stage Parkinson's disease with 85% accuracy, according to research published in Neurology, the medical journal of the American Academy of Neurology. 'At the moment we have no way to predict who is at risk of...

Brain Imaging Used To Identify Why ADHD Persists Into Adulthood
2014-06-10 14:25:38

Brett Smith for redOrbit.com - Your Universe Online While about 11 percent of American school children are diagnosed with attention deficit hyperactivity disorder (ADHD), many outgrow the condition as they progress into adulthood. In an attempt to understand why some ADHD may persist into adulthood, MIT researchers used brain-imaging technology to identify key differences in a specific brain communication network that is active when the brain is awake and not focused on a specific task,...

2014-05-22 11:55:11

Instituto D'Or de Pesquisa e Ensino (IDOR) An unprecedented research conducted by a group of neuroscientists has demonstrated for the first time that it is possible to train brain patterns associated with empathic feelings – more specifically, tenderness. The research showed that volunteers who received neurofeedback about their own brain activity patterns whilst being scanned inside a functional magnetic resonance (fMRI) machine were able to change brain network function of areas...

Seeing Is A Matter Of Experience
2014-05-22 03:25:11

Friedrich-Schiller-Universitaet Jena The headlights – two eyes, the radiator cowling – a smiling mouth: This is how our brain sometimes creates a face out of a car front. The same happens with other objects: in house facades, trees or stones – a "human face" can often be detected as well. Prof. Dr. Gyula Kovács from Friedrich Schiller University Jena (Germany) knows the reason why. "Faces are of tremendous importance for human beings," the neuroscientist explains. That's why in the...

2014-05-12 23:10:44

CorTechs Labs, Inc. is pleased to announce it signed a distribution agreement with NordicNeuroLab (NNL), a leading provider of functional MRI imaging solutions. With this agreement, NNL will distribute NeuroQuant®, the leading software solution for volumetric brain atrophy in the European healthcare market. San Diego, CA and Bergen, Norway (PRWEB) May 12, 2014 NeuroQuant is the first FDA-cleared and CE-Mark pending software medical device for automatic segmentation and measurement of...

Depression May Be Detectable By A Blood Test
2014-04-30 07:21:24

April Flowers for redOrbit.com - Your Universe Online Typically, diagnosing depression involves discussions about symptoms with a doctor or a therapist. It isn't an exact science, because until now, there wasn't an empirical test for most mental illnesses. A new study from the Medical University of Vienna (MedUni Vienna) might just change that. The study findings, published in PLOS ONE, demonstrate that in principle it might be possible to use a blood test to detect depression. The...

2014-04-16 11:38:44

A functional brain imaging technique known as positron emission tomography (PET) is a promising tool for determining which severely brain damaged individuals in vegetative states have the potential to recover consciousness, according to new research published in The Lancet. It is the first time that researchers have tested the diagnostic accuracy of functional brain imaging techniques in clinical practice. "Our findings suggest that PET imaging can reveal cognitive processes that aren't...


Word of the Day
drawcansir
  • A blustering, bullying fellow; a pot-valiant braggart; a bully.
This word is named for Draw-Can-Sir, a character in George Villiers' 17th century play The Rehearsal.
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