Latest Gatorade Stories

2011-12-13 19:30:00

Legendary Chicago creative, Bernie Pitzel, has entered into a relationship with the Jacobs Agency team as Creative in Residence. With more than thirty years in the industry, Pitzel has been the creative force behind memorable campaigns such as Gatoradeâs âœBe Like Mikeâ and ATAâs âœOn ATA Youâre on Vacation.â Pitzel previously worked at agencies including Leo Burnett, FCB, Bayer...

Word of the Day
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'