Latest Gatorade Stories

Legendary Chicago creative, Bernie Pitzel, has entered into a relationship with the Jacobs Agency team as Creative in Residence. With more than thirty years in the industry, Pitzel has been the creative force behind memorable campaigns such as Gatorade’s “Be Like Mike” and ATA’s “On ATA You’re on Vacation.” Pitzel previously worked at agencies including Leo Burnett, FCB, Bayer Bess Vanderwarker and his own, Romani Bros. Chicago, IL (PRWEB)...

ALEDO, Texas, Dec. 6, 2011 /PRNewswire/ -- In its 27th year of honoring the nation's best high school athletes, The Gatorade Company, in collaboration with ESPNHS, today announced Johnathan Gray of Aledo High School (Aledo, Texas) as its 2011-12 Gatorade National Football Player of the Year. The award, which recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field, distinguishes...

ROSEMONT, Ill., Nov. 16, 2011 /PRNewswire/ -- The National Dairy Council and The Quaker Oats Company, a division of PepsiCo, today announced a partnership that will leverage the strengths of both organizations to develop effective programs in schools and other channels to increase children's access to breakfast, nutritious snacks and physical activity. The National Dairy Council, under the leadership of America's dairy farmers, and Quaker have long been dedicated to creating healthier...

PURCHASE, N.Y., Nov. 16, 2011 /PRNewswire/ -- Pepsi and THE X FACTOR have introduced "Pepsi Choice Performance," a new partnership element allowing fans to help select details of a special ensemble performance by the finalists on THE X FACTOR live results show on a special night, Wednesday, Nov. 23 (8:00-9:00 PM ET live/PT tape-delayed), on FOX. With the introduction of this fan-friendly element, viewers now will have the ability to help select certain aspects of the...

PURCHASE, N.Y., Nov. 10, 2011 /PRNewswire/ -- Propel® Zero, an enhanced water, in collaboration with Harris Interactive, has just released the results of a new national survey that dives deep into the country's water consumption habits. The survey also highlights many benefits of staying hydrated that many of the 2,202 adults aged 18 and over weren't aware of when polled earlier this fall season. The survey findings include: Less than half of adults (47%) think they are...

CHICAGO, Nov. 10, 2011 /PRNewswire/ -- One talented girl's dream has now been fulfilled through the Quaker Chewy Superstar Search. Today, Quaker Chewy named 14-year-old Gabrielle Giguere of Tampa, Florida the Grand Prize Winner of its inaugural search for the next singing sensation. Quaker Chewy, The Superstar of Snacks, teamed up with music producer and recording artist, Nick Jonas, to find the next young music star and discovered the amazing talents of Gabrielle. Fans can now view her...

COLUMBUS, Ohio, Nov. 2, 2011 /PRNewswire/ -- WD Partners, IDL Worldwide, and Universal Display & Fixtures have won a Platinum award in the annual Path to Purchase Institute's "Design of the Times" competition. The award was presented for the Gatorade G Series Pro's eye-catching and informational in-store marketing. The Path to Purchase Institute is a global industry association that fosters best practices in marketing efforts that influence purchase decisions at retail. "The G Series...

CHICAGO, Oct. 28, 2011 /PRNewswire/ -- National Oatmeal Day is Saturday, October 29th and Quaker Oats is celebrating with the first-ever Quaker Oats-Mobile tour, an on-the-go food truck created to deliver a delicious super grain breakfast of Instant Quaker Oatmeal for free throughout Chicago. Quaker Coach and celebrity fitness expert Bob Harper will ride shotgun as he helps dish out one of his favorite breakfasts to consumers and shares tips on how get National Oatmeal Day - and every day...

PURCHASE, N.Y. Oct. 19, 2011 /PRNewswire/ -- Pepsi today unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX's THE X FACTOR and will drive social engagement around other Pepsi entertainment properties in the future. (Photo: http://photos.prnewswire.com/prnh/20111019/NY89461-a ) (Photo: http://photos.prnewswire.com/prnh/20111019/NY89461-b ) Pepsi Pulse is a real-time digital visualization of the conversations taking...

PURCHASE, N.Y., Sept. 22, 2011 /PRNewswire/ -- Pepsi-Cola North America Beverages' (PCNAB) Bronx Flavor campaign provided Bronx residents with a summer full of activities and events promoting movement and wellness, inspired by its zero calorie beverage line-up. This Sunday, September 25, 2011, PCNAB will close the summer with the Bronx Flavor LIVE event at Barretto Point Park on Tiffany Street and Viele Avenue from noon-7:00 p.m. Hosted by Rosenberg and Cipha Sounds from Hot 97, all Bronx...