Latest Gatorade Stories

PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ -- Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail promotion giving consumers an opportunity to win a trip to Los Angeles for themselves and a guest to attend a live taping of THE X FACTOR this fall. In addition, Pepsi will provide consumers with daily, never-before-seen THE X FACTOR videos and the opportunity to win additional prizing. The Pepsi promotion will run through Oct. 29, during which...

BOSTON, Sept. 19, 2011 /PRNewswire/ -- Pongr engineers may not win any singing or dancing competitions, but consider them favorites in any talent contest involving image-recognition technology. Pongr's computer vision platform is being used by Pepsi this fall to power a fan photo-scanning contest to promote Simon Cowell's THE X FACTOR, which debuts at 8 p.m. EDT on Wednesday, September 21 on FOX. Nearly 300 million cases of Pepsi product are being branded with THE X FACTOR promotion, giving...

CHICAGO, Sept. 16, 2011 /PRNewswire/ -- Instead of the harsh buzz of your bedside alarm, digital start-up company Zazu and The Quaker Oats Company, a division of PepsiCo, want you to wake up to a soothing voice relaying the day's information that's most important to you: local weather, your daily calendar, traffic, news and even breakfast ideas. That's the idea behind the new "Zazu Mornings" application launched recently for Android and Apple iOS. The free application, launched at the...

CHICAGO, Sept. 15, 2011 /PRNewswire-USNewswire/ -- Visually quenching the shoppers' thirst in the aisles of a store is no simple task - just ask any up-and-coming student designer. Recognizing the importance of engaging shoppers in the in-store environment - both visually and physically - POPAI and Pepsi today announced the launch of the 2012 Student Display Design Competition. The competition celebrates student achievement reflecting the powerful convergence of creative marketing and...

LOS ANGELES, Sept. 7, 2011 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced that it has promoted Jayanta Jenkins to Global Creative Director and Brent Anderson and Steve Howard to Group Creative Directors on its Global and U.S. Gatorade account, respectively. The agency has also hired Renato Fernandez and Gustavo Sarkis from Almap BBDO in Brazil as Associate Creative Directors. The Gatorade team reports to Executive Creative Director Patrick O'Neill. "Brent, Steve and Jay are...

PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ -- PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations' 28-year relationship, aligns several of PepsiCo's brands with the power of the NFL and includes: Gatorade will continue its relationship with the League, delivering functional benefits for athletes via the...

CHICAGO, Aug. 30, 2011 /PRNewswire/ -- Voting for the next young singing superstar has officially begun! After narrowing it down to five finalists, the Grand Prize winner in the Quaker Chewy Superstar Contest will be selected by America's online voting tallies - with the Grand Prize winner recording a song produced by Nick Jonas, appearing in an online music video, entering into a management agreement with Jonas Group LLC and receiving $5,000 in cash. "I want to thank everyone who entered...

PURCHASE, N.Y., Aug. 23, 2011 /PRNewswire/ -- Propel® Zero is donating a doghouse signed by spokesperson Cindy Crawford and her celebrity friends which will be auctioned on eBay, beginning on National Dog Day, August 26, 2011. All proceeds earned from the auction will benefit Much Love Animal Rescue, a nonprofit organization dedicated to the well-being of animals. The auction begins Friday, August 26 and concludes on Friday, September 2. (Photo:...

SAN DIEGO, Aug. 4, 2011 /PRNewswire/ -- With a nod to the increasing influence and importance of the blogosphere and the female bloggers who dominate it, PepsiCo is sponsoring the seventh annual BlogHer Conference. Now in its third straight year as a sponsor, the company is going deeper than ever to engage with today's digital elite -- with 15 PepsiCo brands participating, the reprise of its popular "Sofa Summit" series on female empowerment, and PepsiCo Chairman and CEO Indra K. Nooyi...

WASHINGTON, July 28, 2011 /PRNewswire/ -- Feed The Children, PepsiCo and Wal-Mart today have partnered to deliver five semi tractor-trailers full of food and essentials to help 2,000 families in Washington, D.C. Longtime Feed The Children supporter PepsiCo this year joined forces with Wal-Mart to bring food and fresh fruit to families in need. Nearly 200 Washington, D.C. area employees from both companies, and several retired members of the NFL Players association, donated their time to...