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Last updated on April 24, 2014 at 21:24 EDT

Latest Generation Y Stories

2014-04-23 04:21:23

Over six in ten believe taxes on the middle class are too high NEW YORK, April 23, 2014 /PRNewswire/-- As seen in a recent Harris Poll, a strong majority of U.S. adults (81%) across the political spectrum (77% Rep., 84% Dem., 81% Ind.) see our tax system as a cause of economic inequality in the United States - but that doesn't mean everyone agrees on what's wrong with it. When asked whether taxes on different groups of Americans - segmented by income - are too high, too low or fair, nearly...

2014-04-22 12:21:49

Majority of Millennials would consider moving for better transit options, aspire to be less reliant on a car to get around NEW YORK, April 22, 2014 /PRNewswire/ -- A large majority of Millennials want access to better transit options and the ability to be less reliant on a car, according to a new survey of Millennials in 10 major U.S. cities, released today by The Rockefeller Foundation and Transportation for America. More than half (54%) of Millennials surveyed say they would consider...

2014-04-16 12:25:56

COLUMBUS, Ohio, April 16, 2014 /PRNewswire/ -- Lextant, an experience innovation consultancy, will unveil new findings from its latest pioneering study, "Millennials," May 1(st) at its headquarters in Columbus, Ohio. "Many myths and stereotypes have developed surrounding Millennials - lazy, narcissistic, entitled - most are inaccurate. Lextant undertook this study to discover what drives the Millennials-through their own eyes. These bold new insights will prove indispensable for...

2014-04-14 12:30:54

69 percent of Older Boomer & Senior (54-years-old and above) smartphone users said they use their mobile devices at least sometimes when shopping in-store TROY, Mich., April 14, 2014 /PRNewswire/ -- Boomers and Seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices throughout the local purchasing process, according to the results of a new survey. The data demonstrate the growing importance for local businesses to invest in...

2014-04-14 04:20:30

But, two in five Americans do not feel marriage is necessary NEW YORK, April 14, 2014 /PRNewswire/ -- As The Beatles sang, "All you need is love" - but do you need marriage? How important is the institution of marriage in today's modern society? Pretty important, as seven in ten U.S. adults (71%) say marriage is important to Americans in general, with over one-quarter (28%) saying it is very important. When it comes to them personally, three-quarters of Americans (75%) say marriage...

2014-04-10 23:00:41

Research aims to help marketers find new ways to think about this vital segment. LOS ANGELES, CA (PRWEB) April 10, 2014 Sensis, a cross-cultural advertising agency with digital at its core, together with ThinkNow Research, a full-service market research company focused on U.S. Hispanics, launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials,...

2014-04-08 08:27:58

NEW YORK, April 8, 2014 /PRNewswire/ -- The gap in financial health between generations is growing as Generation Y employees - those currently between the ages of 21 to 32 - are struggling more with debt and cash management issues, while Baby Boomer and Generation X employees' financial wellbeing has improved in the past twelve months, according to PwC US's 2014 Employee Financial Wellness Survey. Gen Y or "Millennials" were the only generation to see an uptick in the percentage of...

2014-04-02 12:27:52

Results show millennials are the 'Headphone Generation;' most reported that a day without music is worse than a day without human interaction SAN FRANCISCO, April 2, 2014 /PRNewswire/ -- In a quest to better understand the power of music and headphones on people's daily lives, music lifestyle brand SOL REPUBLIC conducted a survey that showed that a whopping 62% of Americans say a day without music is worse than a day without human interaction and nearly 20% of respondents, who listen to music...

2014-04-01 12:31:10

Pride and Product Loyalty Resonate ST. LOUIS, April 1, 2014 /PRNewswire/ -- Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands....

2014-03-31 23:23:22

Born between 1980 and 2000, millennial have emerged as key drivers for social commerce. Purchases shared on social media by females from this age group result in 52.63% higher referral traffic for Internet retailers than males in this group, revealed an infographic on social purchase sharing behavior of millennial generation on ShopSocially platform. Mountain View, California (PRWEB) March 31, 2014 ShopSocially today released an infographic with insights into social purchase sharing...