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Last updated on April 16, 2014 at 17:32 EDT

Latest Generation Y Stories

2013-12-04 23:22:57

Walker Sands’ Future of Retail Study reveals product rental instead of purchase among consumers is on the rise, expected to grow by 70 percent in the next year. Chicago (PRWEB) December 04, 2013 Consumers – especially the younger generation – are looking to crowdsourcing to rent products instead of making purchases. According to Walker Sands’ 2014 Future of Retail Study, 37 percent of consumers ages 18-25 have already participated in renting instead of buying, with 63 percent open...

2013-12-04 12:26:18

TEANECK, N.J., Dec. 4, 2013 /PRNewswire/ -- Results from the latest shopper research survey conducted by Perception Research Services (PRS) indicate that shoppers are motivated by "Made in the USA" claims on packaging as most say that they are more likely to purchase a product after noticing the "Made in the USA" claim on it. This claim has resonated with baby boomers in the past, and is now influencing Millenials more so than in prior years. (Logo:...

2013-12-03 08:26:22

NEW YORK, Dec. 3, 2013 /PRNewswire/ -- Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences, there are also significant similarities between the groups. Top Similarities: Millennials vs....

2013-11-27 23:01:15

Author Charles Herrick has updated the book A Guide to Managing Earthlings to include content on managing people known as Millennials. Seattle, WA (PRWEB) November 27, 2013 “In addressing the issue of Millennial dissatisfaction in the workplace, taking a piecemeal approach with crazy perks or getting your list of to-dos from a magazine article is almost worse than doing nothing at all,” says Charles Herrick, author of A Guide to Managing Earthlings and CEO of Herrick Leadership, a...

2013-11-20 12:25:18

Key Findings Include Kids Value Being "Smart" and "Funny" Above All Else; Their TV Usage is Up; and Gaming is Top Activity Across All Mobile Devices NEW YORK, Nov. 20, 2013 /PRNewswire/ -- In a presentation to advertisers, Nickelodeon released its latest research insights into today's kids--those born since 2005--who are growing up markedly different from the Millennial generation before them. For these kids, whose eldest members are just turning 9, their emerging hallmarks and traits...

2013-11-18 23:27:02

You'll see them buying on their phones, even when they're in the stores. Indianapolis, Ind. (PRWEB) November 18, 2013 This holiday season, expect to see more and more young shoppers making purchases from their smartphones—even when they’re in the stores, said Kate King, an instructor in marketing and management in Butler University’s College of Business. King said a couple of statistics stood out in a new Google study. One is that 88 percent of Millennials—those in the 18-...

2013-11-07 23:30:56

The Future of the Church summit, sponsored by Group Publishing assembled church leaders, authors, media writers, academics and students to grapple with the issues that may be causing church attendance to decline and explore what the American church may look like over the next 20 years. Loveland, Colorado (PRWEB) November 07, 2013 Participants at this year’s national Future of the Church summit, sponsored by Group Publishing, envisioned a new–and quite hopeful–picture for the church...

2013-10-24 23:25:28

Latest Study Highlights Complexities Of Gen Y And Assesses Differences Between the Generations Seattle and Boston (PRWEB) October 24, 2013 PayScale, Inc., the world's leading provider of on-demand compensation data and software, and Millennial Branding, a Gen Y research and management consulting company, today announced a comprehensive study comparing career trends amongst Baby Boomer (1946-1964), Gen X (1965-81) and Gen Y/Millenials (1982-2002) workers. The 2013 study highlights...

2013-10-20 23:01:07

Tips for Small Businesses on How to Keep Younger Employees Happy and Motivated Park City, Utah (PRWEB) October 20, 2013 Today, Zane Benefits, the number one online small business health benefits solution, published new information on employee retention with Millennials. According to Zane Benefits’ website, one way small or growing businesses can gain a competitive edge is to focus on employee retention. Frequent voluntary turnover has a negative impact on employee morale, productivity,...

2013-10-18 23:21:21

The Sharing Economy is enabling Millennials to shape their own version of the American Dream. San Francisco, CA (PRWEB) October 18, 2013 The Sharing Economy and Millennials report published by MindSwarms, a disruptive digital market research platform, articulates a distinctly different version of the American Dream for the younger generation. A down economy has made this path difficult for Millennials, and “sharing brands” have enabled Millennials to enjoy rich products and...