Latest Generation Y Stories
LOS ANGELES, July 10, 2012 /PRNewswire/ -- BUZZMEDIA (www.buzz-media.com), one of the fastest growing digital media companies, has acquired SPIN Media LLC (www.spin.com), an iconic brand and pioneer in music journalism for more than 25 years--extending BUZZMEDIA's commitment to providing the most insightful and authentic coverage of music and culture. Under the terms of the deal, BUZZMEDIA gains SPIN.com, an industry-leading source of news and features; SPIN's print magazine; the...
MONTREAL, June 13, 2012 /CNW Telbec/ - As the largest generational cohort in Canada since the Baby Boomers, the Millennial Generation or "Gen Y" is transforming how companies and brands develop long-term customer loyalty, according to Aimia's proprietary Canadian Millennial Loyalty Survey. Aimia, a global leader in loyalty management and parent company of Aeroplan, conducted research comparing the attitudes of Millennial and non-Millennial consumers in Canada, revealing how the...
CHICAGO, June 4, 2012 /PRNewswire/ -- Nearly one in three adults in the US today are defined as Millennials, (consumers aged 18-35) and this group could be a lucrative target for financial services companies. While Millennials are known for their willingness to adopt new technologies, they still value brick-and-mortar financial institutions, as latest Mintel research finds that 31% of 18-34-year-olds who switched banks in the past 12 months did so for more convenient branch...
SANTA CLARA, Calif., May 31, 2012 /PRNewswire/ -- Chegg®, the academic hub, today announced it is working with Bed Bath & Beyond, Microsoft and PayPal to bring students a unique campus experience, Chegg's first nationwide textbook buyback tour. Through the tour, students can make instant money by selling their textbooks on campus while receiving a chance to win a private concert on their campus next fall. In partnering with Chegg, these brands are able to reach over 20...
CHICAGO, May 10, 2012 /PRNewswire/ -- Millennials are unique. They communicate differently, are self-expressive, confident, liberal, upbeat, and open to change. But marketing to them can be a challenge. This group (ages 19-34) has a distinct perspective on dining occasions, placing more value on attributes like social responsibility, sustainability, local, and organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond...
STUDY FINDS YOUNG LATINOS ARE MOST OPTIMISTIC ABOUT THE STATE SACRAMENTO, Calif., May 8, 2012 /PRNewswire-USNewswire/ -- California's millennials like living in California, trust its government and education system, and are highly optimistic about its future, according to a survey released today by California Forward (CA Fwd). The survey examined the perspectives and attitudes of Californians on public policy matters. The results from the millennials, defined in this survey as...
Over 10 thousand NSHSS members weigh in on the top 100 companies they want to work for. Founder James W. Lewis states that Millennial are listening to the call to opt more STEM careers. Atlanta, GA (PRWEB) May 04, 2012 Google beats Apple in the National Society of High School Scholar’s 2012 Student Career Survey. Global business leaders who participated in a recent diversity conference that took place in Atlanta where surprised to see that STEM dominated the tops spots in this survey....
President beginning to reconnect with and recapture support of America's 18- to 29-year-olds as plurality of Millennials now predict Obama re-election NEW YORK, April 24, 2012 /PRNewswire-USNewswire/ -- A new national poll of America's 18- to 29-year-olds by Harvard's Institute of Politics (IOP), located at the John F. Kennedy School of Government, finds President Barack Obama has widened the gap between likely general election opponent Mitt Romney and himself. Obama now leads...
NEW YORK, April 24, 2012 /PRNewswire/ -- The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what's coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we...
A small minority of today's university students don't use email and others are confused by the array of technologies available at universities. Yet many students couldn't bear to be without their mobile phones and find themselves distracted by social networking sites during study. These are the some of the findings from research funded by the Economic and Social Research Council (ESRC) into how today's generation of students use technology. The research, led by Dr Christopher Jones of the...
