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Latest Generation Y Stories

2014-04-14 04:20:30

But, two in five Americans do not feel marriage is necessary NEW YORK, April 14, 2014 /PRNewswire/ -- As The Beatles sang, "All you need is love" - but do you need marriage? How important is the institution of marriage in today's modern society? Pretty important, as seven in ten U.S. adults (71%) say marriage is important to Americans in general, with over one-quarter (28%) saying it is very important. When it comes to them personally, three-quarters of Americans (75%) say marriage...

2014-04-10 23:00:41

Research aims to help marketers find new ways to think about this vital segment. LOS ANGELES, CA (PRWEB) April 10, 2014 Sensis, a cross-cultural advertising agency with digital at its core, together with ThinkNow Research, a full-service market research company focused on U.S. Hispanics, launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials,...

2014-04-08 08:27:58

NEW YORK, April 8, 2014 /PRNewswire/ -- The gap in financial health between generations is growing as Generation Y employees - those currently between the ages of 21 to 32 - are struggling more with debt and cash management issues, while Baby Boomer and Generation X employees' financial wellbeing has improved in the past twelve months, according to PwC US's 2014 Employee Financial Wellness Survey. Gen Y or "Millennials" were the only generation to see an uptick in the percentage of...

2014-04-02 12:27:52

Results show millennials are the 'Headphone Generation;' most reported that a day without music is worse than a day without human interaction SAN FRANCISCO, April 2, 2014 /PRNewswire/ -- In a quest to better understand the power of music and headphones on people's daily lives, music lifestyle brand SOL REPUBLIC conducted a survey that showed that a whopping 62% of Americans say a day without music is worse than a day without human interaction and nearly 20% of respondents, who listen to music...

2014-04-01 12:31:10

Pride and Product Loyalty Resonate ST. LOUIS, April 1, 2014 /PRNewswire/ -- Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands....

2014-03-31 23:23:22

Born between 1980 and 2000, millennial have emerged as key drivers for social commerce. Purchases shared on social media by females from this age group result in 52.63% higher referral traffic for Internet retailers than males in this group, revealed an infographic on social purchase sharing behavior of millennial generation on ShopSocially platform. Mountain View, California (PRWEB) March 31, 2014 ShopSocially today released an infographic with insights into social purchase sharing...

2014-04-01 00:21:43

Millennial Parents Are Happiest With Work-Life Choices and Proudest of Their Own Mom's Decision To Work, Show Surprising Ambivalence on Whether Today's Families Should Have One Parent Home With the Kids NEW YORK, April 1, 2014 /PRNewswire/ -- A new survey of 2,163 moms and dads about the impact their generational status has on their own work life choices and satisfaction was released today by the Working Mother Research Institute. The study, which examines attitudes of Millennials, Generation...

2014-03-18 12:37:24

Voto Latino and Rock the Vote announced TrendUrVoice Midterm Elections Campaign WASHINGTON, March 18, 2014 /PRNewswire-USNewswire/ -- Recently, Voto Latino and Rock the Vote launched TrendUrVoice, the largest-ever online campaign to register Latino voters, at South by Southwest (SXSW) Interactive and Music Festival in Austin, Texas. Voto Latino Co-Founder and Chairwoman Rosario Dawson joined volunteers on the ground to register Latino Millennials to vote. To download photos from the...

2014-03-07 16:21:54

CHICAGO, March 7, 2014 /PRNewswire/ -- With consumer privacy at the forefront of the nation's collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents. According to Mintel, 60% of Millennials would be willing to provide details about their personal...

2014-03-06 12:30:59

High-Performance, High-Quality Video Essential for Media Companies to Capture Millennial Audience NEW YORK, March 6, 2014 /PRNewswire/ -- What do millennials want when it comes to online viewing, and what should broadcasters know to improve their chances in this market? That's the question Verizon Digital Media Services attempted to answer with a two-part research project about the entertainment habits of the millennial generation. Among the findings: -- Millennials are extremely...


Word of the Day
cacodemon
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'
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