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Last updated on April 21, 2014 at 11:58 EDT

Latest Generation Y Stories

Generation Xers Socialize As Much Online As They Do Offline
2013-01-31 13:33:05

Alan McStravick for redOrbit.com - Your Universe Online Generation X refers to a group of individuals who are currently celebrating life in their mid 30s to late 40s. Born between 1965 and 1979, the significance for this generation is that they were the first to make the leap from a pre-technological existence to the nearly ubiquitous nature of technology today. A new study, out of the University of Michigan (UMich), claims that Gen Xers have been able to make the transition fairly...

2013-01-28 12:24:08

LOS ANGELES, Jan. 28, 2013 /PRNewswire/ -- Millennials - the generation that loves to travel and loves to do good - will love Rooomr, a new hotel booking site that donates to homeless youth with every booking made. Customers booking with Rooomr are not only guaranteed a warm bed in a cool hotel, but also that warm feeling which comes with helping others. In partnership with Virgin Unite and Virgin Mobile USA's The RE*Generation, Rooomr donates 5% of its gross revenue to The RE*Generation each...

2013-01-18 12:22:00

Generation Opportunity: Millennials look to Washington, President Obama for results after four years of economic devastation WASHINGTON, Jan. 18, 2013 /PRNewswire-USNewswire/ -- President Barack Obama will soon take the oath of office for the second time at the 57th Presidential Inauguration. As Mr. Obama puts the final touches on his Inaugural Address and prepares to lay out a vision for the next four years, Generation Opportunity - the nation's leading organization advocating for...

2013-01-09 05:01:11

PIF Apparel donates chari-tees for each new Facebook fan while teaching Millennials to pay it forward for their favorite charity. More than 200 new t-shirts will be donated because role models got involved to make a difference. Maumee, Ohio (PRWEB) January 08, 2013 Millennials recently took advantage of one company´s holiday offer to donate more than $4,500 in brand new t-shirts to children in need around the world. Throughout December, Pay It Forward (PIF) Apparel started advertising...

2012-12-11 12:25:15

NEW YORK, Dec. 11, 2012 /PRNewswire/ -- In order to understand Millennials' value, mindset, habits, and engagement across multiple retail channels, Teen Vogue--the leading monitor of Millennial fashion and beauty enthusiasts in America--has identified and profiled a subsegment of shoppers called Multi-Channel Millennials. These are shoppers who: *Research products and merchandise through the Internet and social media;*Shop weekly in-store and online or on mobile devices;...

2012-12-06 12:24:34

LIVONIA, Mich., Dec. 6, 2012 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced results from its recent Consumer Print Usage Survey on Facebook®. Results indicate that while digital is key with Millennial shoppers (ages 18-34), traditional print media also plays an important role in the group's shopping routines and are not only instrumental in decision-making, but often serve as a catalyst to online shopping....

2012-12-04 12:23:34

CHICAGO, Dec. 4, 2012 /PRNewswire/ -- Edelman today released updated insights around the ambitions and beliefs of the Millennial generation, born between 1980 and 1995, building on its 2010 benchmark study, 8095®. Encompassing interviews with 4,000 Millennials in 11 countries, 8095® 2.0 revealed that 74 percent believe they can inspire the purchase decisions of peers and those in other generations. The new study was issued to better understand the evolving roles of brands in...

2012-11-29 08:26:20

LOS ANGELES, Nov. 29, 2012 /PRNewswire/ -- The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris Interactive in August among 2,006 US adults, which found that, while smartphones may be most popular among the singles set, married folks favor tablets. In addition, use of a second screen--be it tablet, computer or...

2012-11-15 12:25:16

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Local market consumer insights company Scarborough today released a complimentary study which uncovers the unique ways the 20 percent of American adults who are Millennials(*) engage with media, as well as their general attitudes and demographics. (Logo: http://photos.prnewswire.com/prnh/20090514/NY17046LOGO ) The new study concludes that Millennials are the first generation to be hyper-connected to their world, their local community and their...

2012-11-15 04:21:03

LONDON and NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Viacom (NASDAQ: VIAB, VIA) and its Viacom International Media Networks (VIMN) division, today unveiled in-depth findings from its groundbreaking new study, "The Next Normal: An Unprecedented Look at Millennials Worldwide," which provides the first truly global portrait of this highly influential demographic. The findings were presented at the Monaco Media Forum by Colleen Fahey Rush, Executive Vice President and Chief Research Officer, Viacom...