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Microsoft has discontinued its peculiar two-week ad campaign featuring the companyâ€™s chairman, Bill Gates, with comedian Jerry Seinfeld.
By Laura Petrecca Microsoft's big-budget effort to battle more than two years of Windows-bashing ads from rival Apple took a new turn Thursday.
In an effort to improve the image of its Windows Vista operating system and strike back at Apple Inc's "Mac vs. PC" ads, Microsoft Corp kicked off a $300 million marketing campaign on Thursday.
Take a look around and it's hard not to get depressed by all the negative economic news. Home prices keep sliding. Credit is drying up. Inflation fears are on the rise. And consumer confidence is lower than it's been since the early 1990s.
U.S. comedian Jerry Seinfeld has signed a $10 million deal to pitch Microsoft software as the company tries to battle negative perceptions, sources say.
Microsoft Corp. will debut a $300 million marketing initiative next month featuring comedian Jerry Seinfeld. The campaign, which will begin September 4, will center on a series of television ads in which Seinfeld will appear with Microsoft Chairman Bill Gates.
By Jill King Greenwood When Macintosh laptops began showing up more often at crime scenes in Pittsburgh this year, police Sgt. Michael Delcimmuto knew he had to do something.
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Sales of Apple's Macintosh computers have been growing much faster than PC sales overall, with many new Mac buyers switching from years of using Windows computers.