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2008-09-20 05:40:00

Microsoft has discontinued its peculiar two-week ad campaign featuring the company's chairman, Bill Gates, with comedian Jerry Seinfeld. Many in the online media speculate that the software giant retired the ads after a poor public reception.    The ads, in which Gates and Seinfeld joke with each other at a shoe store and living with a suburban family, attempted to connect with regular people.  One of the ads shows Seinfeld asking Gates senseless questions about the...

2008-09-19 06:00:09

By Laura Petrecca Microsoft's big-budget effort to battle more than two years of Windows-bashing ads from rival Apple took a new turn Thursday. After two weeks of three teaser ads "about nothing" featuring Microsoft co-founder Bill Gates and comic Jerry Seinfeld, the company launched a new TV ad that directly addresses the long-running Apple campaign that personifies its Mac as a young, hip guy and a Windows PC as a clueless geek. The commercial opens with a real Microsoft software...

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2008-09-05 11:40:00

In an effort to improve the image of its Windows Vista operating system and strike back at Apple Inc's "Mac vs. PC" ads, Microsoft Corp kicked off a $300 million marketing campaign on Thursday. Microsoft's new marketing push debuted its first commercial on Thursday, featuring comedian Jerry Seinfeld and company co-founder Bill Gates at a shoe store. Windows Vista continues to suffer from the perception that the operating system is clunky and hard to use compared with Apple computers, despite...

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2008-08-28 12:05:00

Take a look around and it's hard not to get depressed by all the negative economic news. Home prices keep sliding. Credit is drying up. Inflation fears are on the rise. And consumer confidence is lower than it's been since the early 1990s. You would think all of this would eat into the business at Apple (AAPL). The company's computers tend to be pricier than those from Dell (DELL) or Hewlett-Packard (HPQ), while its iPods and iPhones are the sort of discretionary purchases that consumers...

2008-08-22 12:00:18

U.S. comedian Jerry Seinfeld has signed a $10 million deal to pitch Microsoft software as the company tries to battle negative perceptions, sources say. Microsoft has launched a $300 million advertising campaign to counter the stinging criticism it has endured in Apple's "I'm a Mac, I'm a PC" television commercials, which portray its software as stodgy and unhip, The Wall Street Journal reported Wednesday, citing unnamed sources close to the deal. Seinfled and Microsoft Corp. Chairman...

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2008-08-22 00:05:00

Microsoft Corp. will debut a $300 million marketing initiative next month featuring comedian Jerry Seinfeld. The campaign, which will begin September 4, will center on a series of television ads in which Seinfeld will appear with Microsoft Chairman Bill Gates.  The initiative is meant to polish the image of the No. 1 software maker's operating system. Seinfeld, best known for his successful NBC sitcom, will receive about $10 for his participation, according to a Wall Street Journal...

2008-08-09 00:00:13

By Jill King Greenwood When Macintosh laptops began showing up more often at crime scenes in Pittsburgh this year, police Sgt. Michael Delcimmuto knew he had to do something. Delcimmuto, who oversees the city police unit that investigates computer crimes, said 95 percent of the computers most police agencies forensically analyze contain Windows-based operating systems. But Mac computers, made by Apple Inc., are increasing in popularity, particularly among users in their teens and early...

2008-07-26 00:00:20

~Find the Information You Want on the Spot! An Entirely New Way of Browsing~ popIn Corporate Communication Hiroshi Terada, +81-3-6908-1603 info@popin.cc Contact by e-mail is preferred. Logo: http://www.popin.cc/ popIn Inc. (http://www.popin.cc) announces the PC&Mac and iPhone editions of "popIn" beta, a patent-pending browser tool that enables users to access other sites and incorporate related information into the web page they are viewing. -- Summary popIn is a...

2008-07-07 09:00:00

Sales of Apple's Macintosh computers have been growing much faster than PC sales overall, with many new Mac buyers switching from years of using Windows computers. For that reason, every month I get e-mails from readers asking about the differences in using the Windows and Macintosh operating systems. While the Windows and Mac user interfaces are broadly similar, they do have subtle variations in day-to-day use that require some re-education for switchers. And because there are so many...


Word of the Day
bellycheer
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".
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