Latest GfK Roper Consulting Stories
NEW YORK, July 6, 2011 /PRNewswire/ -- American consumers are facing the double whammy of still feeling the effects of recession even as rising costs fuel inflationary worries.
GfKâ€™s Green Gauge® Global study, drawing on over 25,000 interviews with consumers from 25 countries, will provide marketers with consumer-level insight and foresight into environmental attitudes and behaviors at the 4th Good And Green® - The Green Marketing Conference, May 11 & 12 at the Hearst Tower in New York.
NEW YORK, Sept.
NEW YORK, Dec. 2 /PRNewswire/ -- Global market research firm, GfK Custom Research North America, has expanded its team of consumer trends experts with the appointments of Toni Shields and June Wallach. Ms.
- GfK Roper Releases 2008 Green Gauge(R) Study - NEW YORK, March 10 /PRNewswire/ -- GfK Roper Consulting, a division of GfK Custom Research North America, today announced results from its 2008 GfK Roper Green Gauge(R) study, revealing that consumers are not only more aware of green issues, but are finding practical ways to be eco-friendly while also saving money in today's difficult economic times. Nearly three-quarters (72%) of Americans say they know a lot or a fair amount about...