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Latest GfK Stories

2014-07-23 04:21:13

NUREMBERG, Germany, July 23, 2014 /PRNewswire/ -- GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, to operate an electronic TAM system. On top of this, GfK has also been awarded a 3-year extension on its current radio audience measure...

2014-06-27 08:20:37

A GfK study into car drivers' experience with the human-machine interface (HMI), or 'infotainment' systems, highlights subtle differences in market demands in Germany, Italy, Japan and the USA NUREMBERG, Germany, June 27, 2014 /PRNewswire/ -- Drivers in Germany, Italy, Japan and the USA all rank 'entering a place of interest (POI)' and 'finding a contact in the phone book' as difficult functions on their in-car system. But while these two come at the top of the difficulty scale...

2014-06-24 12:24:49

Local TV News Compares Favorably as Marketing Vehicle to Other Platforms, Respondents Say NEW YORK, June 24, 2014 /PRNewswire/ -- A new study conducted by GfK for Hearst Television finds that viewers have a high level of engagement and trust with local television news and this favorable environment plays a role in prompting viewers to research and purchase products advertised during newscasts. Eighty-five percent of all respondents agreed with the statement "Local TV News helps me feel...

2014-06-11 08:25:14

NUREMBERG, Germany, June 11, 2014 /PRNewswire/ -- GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services. Based on a new paradigm that puts actual consumer behaviour (not just stated intentions) and influencers at the center of measuring innovation performance, GfK MarketBuilder defines what factors will really drive adoption. Moreover, it...

2014-05-30 12:24:27

MONTREAL, May 30, 2014 /CNW Telbec/ - This week was held at the Ritz-Carlton, the 67th WIN (Worldwide Independent Network of Market Research) Annual Conference. At the end of the event, which for the first time in the network's history was held in Montreal, Jean-Marc Léger was reelected to the head of the most important Independent association of market research firms, which has among its ranks 75 of the largest independent market research firms from 73 countries. Elected for...

2014-05-06 12:26:35

NUREMBERG, Germany, May 6, 2014 /PRNewswire/ -- Fire fighters are rated the most trustworthy; politicians with the lowest level of trust According to a global study on trusted professions conducted by GfK Verein fire fighters are at top of the list. In almost all countries politicians are trusted the least. The global study encompasses the empirically researched trust in over 30 professions with which people enter into relationships in their daily lives. The selection...

2014-03-18 20:20:48

DUBLIN, March 19, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/gfk4t6/thymol_cas ) has announced the addition of the "Thymol (CAS 89-83-8) Market Research Report" [http://www.researchandmarkets.com/research/gfk4t6/thymol_cas ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) Thymol (CAS 89-83-8) Market Research Report presents comprehensive data on thymol markets globally and...

2014-02-27 08:34:32

Double-digit organic revenue growth, and 104% renewal rate add up to another banner year LONDON, NEW YORK, and OSLO, Norway, Feb. 27, 2014 /PRNewswire/ -- Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, today announced 2013 highlights. Major milestones during this record-breaking year ranged from continued global expansion, a rapidly-growing client roster, two successful product launches, continued thought leadership and...

2014-02-19 23:04:00

Attendees Can Learn About Unique Offerings to Enhance Their Customer-Building Efforts Cincinnati, OH (PRWEB) February 19, 2014 Companies seeking to gain new insight into their customer-building efforts can do so by attending the popular showcase sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida. Three of the showcase sessions slated for...

2014-02-19 04:22:20

NUREMBERG, Germany, February 19, 2014 /PRNewswire/ -- Mobile connected health devices, such as blood pressure monitors and personal weighing scales, are showing strong increase in sales in European countries, despite still being a minority market. According market data from GfK, the number of mobile-connected blood pressure monitors purchased last year rose by 42% across Great Britain, Germany, France and the Netherlands, compared to 2012, while connected personal...


Word of the Day
holluschickie
  • A 'bachelor seal'; a young male seal which is prevented from mating by its herd's older males (mated bulls defending their territory).
This comes from the Russian word for 'bachelors.'
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