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Latest GfK Stories

2014-09-09 12:25:13

NUREMBERG, Germany, September 9, 2014 /PRNewswire/ -- GfK has today announced the availability of its 2015 sales forecasts for all major technology product categories worldwide. GfK's forecasts, called Target Setter, are built from weekly point of sale (POS) data, gathered from GfK's global retail sales tracking in over 70 countries - the largest and most comprehensive dataset available. This makes GfK's forecasts stand out for objectivity, transparency and reliability,...

2014-09-08 12:24:50

NUREMBERG, Germany, September 8, 2014 /PRNewswire/ -- Wearable devices are the current trend in technology. Manufacturers from a range of different industries including fashion, sports and technology are introducing many new models to the market. A recent GfK survey carried out in China, Germany, South Korea, the UK and the USA shows that, from the consumers' point of view, well-known technology brands are the first port of call for any potential purchase. Activity trackers...

2014-08-11 12:20:51

TheStreet Asks Consumers Their Opinion on Airline Travel NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Despite the airline industry's best efforts to encourage brand loyalty and to convince passengers that paying for checked bags is logical, most Americans do not favor any specific airline. A new poll, conducted for TheStreet (NASDAQ: TST) by GfK(1), took a look at consumer preferences when it comes to flying. http://photos.prnewswire.com/prnvar/20140811/135002 The survey found that: -- 63%...

2014-08-06 12:27:13

For Video-Device Purchase and Viewing Decisions, Content is Dominant Consideration, Device Size Matters, and Children Have a Big Say NEW YORK, Aug. 6, 2014 /PRNewswire/ -- The most important determining factor among consumers in purchasing a new TV or video device is the ability for it to connect to the Internet and stream content, a just-released study has found. Smart TVs -- TV sets that connect to the Internet to access applications such as Netflix and Hulu Plus -- were selected by the...

2014-07-31 12:27:01

TheStreet Finds That Political Turmoil Overseas Has People Spooked NEW YORK, July 31, 2014 /PRNewswire/ -- Recent events have prompted some people to grow fearful of international flying. A new poll, conducted for TheStreet (NASDAQ: TST) by GfK(1), shows that more than one third of Americans agree that recent political turmoil has made them afraid to fly internationally. http://photos.prnewswire.com/prnvar/20140731/132243 As a result of recent political turmoil: -- 36% said they are...

2014-07-23 04:21:13

NUREMBERG, Germany, July 23, 2014 /PRNewswire/ -- GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, to operate an electronic TAM system. On top of this, GfK has also been awarded a 3-year extension on its current radio audience measure...

2014-06-27 08:20:37

A GfK study into car drivers' experience with the human-machine interface (HMI), or 'infotainment' systems, highlights subtle differences in market demands in Germany, Italy, Japan and the USA NUREMBERG, Germany, June 27, 2014 /PRNewswire/ -- Drivers in Germany, Italy, Japan and the USA all rank 'entering a place of interest (POI)' and 'finding a contact in the phone book' as difficult functions on their in-car system. But while these two come at the top of the difficulty scale...

2014-06-24 12:24:49

Local TV News Compares Favorably as Marketing Vehicle to Other Platforms, Respondents Say NEW YORK, June 24, 2014 /PRNewswire/ -- A new study conducted by GfK for Hearst Television finds that viewers have a high level of engagement and trust with local television news and this favorable environment plays a role in prompting viewers to research and purchase products advertised during newscasts. Eighty-five percent of all respondents agreed with the statement "Local TV News helps me feel...

2014-06-11 08:25:14

NUREMBERG, Germany, June 11, 2014 /PRNewswire/ -- GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services. Based on a new paradigm that puts actual consumer behaviour (not just stated intentions) and influencers at the center of measuring innovation performance, GfK MarketBuilder defines what factors will really drive adoption. Moreover, it...

2014-05-30 12:24:27

MONTREAL, May 30, 2014 /CNW Telbec/ - This week was held at the Ritz-Carlton, the 67th WIN (Worldwide Independent Network of Market Research) Annual Conference. At the end of the event, which for the first time in the network's history was held in Montreal, Jean-Marc Léger was reelected to the head of the most important Independent association of market research firms, which has among its ranks 75 of the largest independent market research firms from 73 countries. Elected for...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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