Latest GfK Stories

2011-06-09 14:54:00

RICHMOND, Va., June 9, 2011 /PRNewswire/ -- The Martin Agency's Consumer Forensics division released today a new segmentation study that defines five categories of dads.

2011-06-08 09:00:00

NEW YORK, June 8, 2011 /PRNewswire/ -- As the workforce emerges from the recession, and we move from an assembly-line economy to a knowledge-and-creative economy, the highest educated employees are experiencing increased stress levels and a challenge managing the work life balance.

2011-06-07 09:00:00

NEW YORK, June 7, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced two key appointments within its North American business. Paul Fiolek has been named new head of Human Resources.

2011-06-07 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) has announced that the upcoming MMA Forum NY, held June 15-17 at the Waldorf=Astoria hotel in New York City.

2011-06-07 03:30:00

LONDON, June 7, 2011 /PRNewswire/ -- Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom.

2011-05-25 08:30:00

NEW YORK, May 25, 2011 /PRNewswire/ -- Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18 to 29 year-olds and their older,...

2011-05-05 00:00:30

Steve Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way at the 4th Good And Green® – The Green Marketing Conference.

2011-04-22 00:00:30

Fast Company’s editor and managing director, Robert Safian will interview Mark Crumpacker, Chief Marketing Officer of Chipotle to explore the chain’s unique approach to sustainability and marketing at the 4th Good And Green® – The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY.

2011-04-19 09:03:00

NEW YORK, April 19, 2011 /PRNewswire/ -- GfK Custom Research North America, an industry leader in innovative market research tools and services, today announced a strategic alliance with Social Media Insight & Analysis company, NetBase, to provide enhanced online conversation tracking and sentiment analysis that will support GfK's research capabilities. Through this strategic alliance, GfK will use the NetBase platform, social intelligence warehouse, analytic tools and scorecards to...

2011-04-07 00:00:29

Diane MacEachern, Founder and CEO of the Big Green Purse will interview Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc.

Word of the Day
  • In dressmaking, straps running from the belt in front over the shoulders to the belt in the back, with more or less elaboration of trimming and outline. They usually broaden at the shoulder and narrow toward the waist.
The word 'bretelles' comes from a French word meaning 'braces'.