Latest GfK Stories

2011-06-30 09:35:00

NUREMBERG, Germany, June 30, 2011 /PRNewswire/ -- GfK, the fourth largest market research company in the world, will be operating under a new corporate strategy from January 1, 2012.

2011-06-21 13:15:00

NEW YORK, June 21, 2011 /PRNewswire/ -- As the price of gas remains high, consumers are increasingly looking for more cost-effective and fuel-efficient vehicles, with compact cars rapidly gaining in demand.

2011-06-13 13:27:00

NEW YORK, June 13, 2011 /PRNewswire/ -- Distrust of corporations remains high among American consumers three-plus years after the nation's financial crisis, with a majority (64%) saying it's harder for US companies to gain their trust today than it was a few years ago.

2011-06-09 14:54:00

RICHMOND, Va., June 9, 2011 /PRNewswire/ -- The Martin Agency's Consumer Forensics division released today a new segmentation study that defines five categories of dads.

2011-06-08 09:00:00

NEW YORK, June 8, 2011 /PRNewswire/ -- As the workforce emerges from the recession, and we move from an assembly-line economy to a knowledge-and-creative economy, the highest educated employees are experiencing increased stress levels and a challenge managing the work life balance.

2011-06-07 09:00:00

NEW YORK, June 7, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced two key appointments within its North American business. Paul Fiolek has been named new head of Human Resources.

2011-06-07 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) has announced that the upcoming MMA Forum NY, held June 15-17 at the Waldorf=Astoria hotel in New York City.

2011-06-07 03:30:00

LONDON, June 7, 2011 /PRNewswire/ -- Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom.

2011-05-25 08:30:00

NEW YORK, May 25, 2011 /PRNewswire/ -- Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18 to 29 year-olds and their older,...

Word of the Day
  • A poem in which the author retracts something said in an earlier poem.
The word 'palinode' comes from Greek roots meaning 'again' and 'song'.