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Last updated on April 19, 2014 at 5:20 EDT

Latest GfK Stories

2012-05-23 06:24:34

NUREMBERG, Germany, May 23, 2012 /PRNewswire/ -- GfK, one of the world's largest market research organizations, today announced the formation of a new global practice to help marketing professionals better understand and proactively manage the dynamics of any consumer experience with their brands. "Our new global practice integrates brand, communication, satisfaction and loyalty research. This is because today's marketers need a holistic view on how to engineer consumer experiences and...

2012-04-02 06:23:13

NEW YORK, April 2, 2012 /PRNewswire/ -- GfK, one of the world's largest market research organizations, is the proud sponsor of the 2012 Advertising Research Foundation (ARF) Great Mind Awards at Re:think 2012. Additionally, GfK is excited to announce that Allan Fromen and Asher Hunter, Vice Presidents for GfK Consulting and Timothy Kenyon, Consulting Manager, have received the highest honors in the Rising Star category, with all 3 being named Grand Rising Stars. Through the ARF...

2012-03-29 10:25:00

NEW YORK, March 29, 2012 /PRNewswire/ -- GfK, one of the world's largest market research organizations, is proud to announce that Sarah Cornell and Hannah Esser, undergraduate students from Chatham University in Pittsburgh, PA are the winners of the first annual Next Generation Market Research Competition. Introduced in October 2011, GfK's US-based Next Generation competition is designed to challenge student researchers and allow them a chance to test their marketing...

2012-03-20 06:26:23

ROCKVILLE, Md., and RESEARCH TRIANGLE PARK, N.C., March 20, 2012 /PRNewswire/ -- Results of a new Roper survey of the lupus community released today highlight a communication gap between people with systemic lupus erythematosus (SLE, lupus) and the people who care for and about them. The Roper survey was designed to evaluate the daily and long-term impact of lupus on health, family relationships, career and quality of life, and identify potential gaps in communication. To view the...

2012-03-08 07:07:00

MCLEAN, Va., March 8, 2012 /PRNewswire-USNewswire/ -- AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus...

2012-01-20 08:00:00

LONDON, January 20, 2012 /PRNewswire/ -- A new breed of 'Xtreme shoppers' has been identified, amongst whom the European ones are outpacing their American counterparts when it comes to use of technology for shopping. Over nine out of ten European Xtreme shoppers (95 per cent) like to research products online, compared to just over six out of ten of the American Xtreme shoppers (66 per cent). This is despite a higher percentage of the US shoppers agreeing that shopping...

2011-12-08 08:00:00

PENNINGTON, N.J., Dec. 8, 2011 /PRNewswire/ -- Zeldis Research Associates today announced the promotions of Amy Rey and Kristina Witzling to Vice President. As Senior Research Directors at Zeldis, Rey and Witzling have managed all aspects of qualitative and quantitative research studies. Rey's area of expertise is conducting quantitative research studies for the financial services, insurance and pharmaceutical/healthcare industries, while <font size="2"...

2011-12-05 08:00:00

NEW YORK, Dec. 5, 2011 /PRNewswire/ -- Radius Global Market Research, a leading global market research firm, announced that it has appointed two industry veterans to its senior leadership team in a move to support the company's growing client base. Shira Horn is promoted to Vice President, Business Development from Group Manager. In this new position, Horn will be responsible for leveraging Radius' proprietary approaches and technologies on behalf of marketers across a broad range...

One-Fifth of iOS Device Owners More Loyal To Phones Than Banks
2011-11-26 05:55:17

Nearly one out of every five iPhone and iPad owners say that they would have more difficulty switching to a new type of smartphone than they would changing their bank accounts, a new study from market research firm Gfk Group has revealed. In a press release (http://www.gfk.com/group/press_information/press_releases/009051/index.en.html) posted to their official website, officials from Gfk, who surveyed individuals in nine different countries (Brazil, China, France, Germany, Japan, Italy,...

2011-10-18 09:30:00

NEW YORK, Oct. 18, 2011 /PRNewswire/ -- Retailers embarking on a seasonal hiring binge this year may want to rethink their plans, according to a new survey by GfK Custom Research North America. As unemployment remains above nine percent and median household incomes decline, economic anxiety continues to preoccupy the thoughts of US consumers. The sobering report issued today by GfK indicates that this season may be one of the more challenging in memory as 84 percent of consumers...