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Last updated on April 19, 2014 at 18:42 EDT

Latest GfK Stories

2011-10-12 08:30:00

NEW YORK, Oct. 12, 2011 /PRNewswire/ -- The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America, and leading policy advisor Simon Anholt. Results from the 2011 Anholt-GfK Roper Nation Brands Index(SM) (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the third year in a row as the nation with the best overall...

2011-10-11 09:00:00

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- As public perception sours about the banking industry, financial institutions need to rebuild relationships and credibility with consumers by being more fair, transparent and innovative in their products, services and communications, according to new research by GfK, a leading global market research firm. The survey highlights the need for the federal Consumer Financial Protection Bureau (CFPB) and reveals that a majority of Americans agree that...

2011-10-05 09:20:00

One in Three Americans Say U.S. Schools in "Poor Shape" WASHINGTON, Oct. 5, 2011 /PRNewswire-USNewswire/ -- A new independent nationwide survey reveals that nearly three out of four Americans support federal investment in school building improvements focused on creating healthier learning environments, saving tax dollars or lowering carbon emissions. The survey, sponsored by United Technologies Corp. and the U.S. Green Building Council's Center for Green Schools, found that one in three of...

2011-10-04 10:40:00

RACINE, Wis., Oct. 4, 2011 /PRNewswire/ -- Today, SC Johnson and GfK Roper Consulting released survey findings on American consumer green attitudes and behaviors, painting a compelling picture of the evolution of consumer interests and actions over the last two decades. The SC Johnson proprietary survey, which is part of the 20th Anniversary Green Gauge® survey, examines how American consumers' environmental knowledge affects their actions and behaviors. The results found...

2011-09-21 09:00:00

NEW YORK, Sept. 21, 2011 /PRNewswire/ -- Amid a climate of economic uncertainty, Americans now place a higher value on their own financial stability over environmental responsibility. However, they are still looking to make sensible environmental choices according to the 2011 Green Gauge® US Report from GfK Roper Consulting, a division of GfK Custom Research North America. A Shifting Mindset The GfK Green Gauge US Report has been examining environmental attitudes and...

2011-09-20 07:54:00

WILTON, Conn., Sept. 20, 2011 /PRNewswire/ -- Six of the country's leading marketing strategy and research companies have come together to form a best-in-class insights consultancy network that offers marketers a seamless, comprehensive resource for brands seeking an integrated shopper insights solution. Mindtap Insight Network (www.mindtapinsight.com) enables faster, easier, and smarter decision-making for senior-level shopper marketing executives inundated with information in today's...

2011-09-07 15:53:00

Revenue gains still not enough to recover from 2009 CHICAGO, Sept. 7, 2011 /PRNewswire-USNewswire/ -- After a bleak 2009, global marketing research firms are on an upward trajectory, reports the American Marketing Association (AMA). The world's 25 largest marketing research conglomerates had total revenues of $18.8 billion in 2010 -- up 4.9% from the previous year, according to the Honomichl Global Top 25 Report, published Aug. 30 in AMA's Marketing News magazine. (Adjusted for...

2011-08-18 09:00:00

NEW YORK , Aug. 18, 2011 /PRNewswire/ -- As a wave of new models from Chinese and Indian auto manufacturers, including BYD, Mahindra and Tata, are poised to debut in the United States in the coming months, researchers from GfK Automotive found that significant barriers exist for these automakers to gain market share among American consumers. (Photo: http://photos.prnewswire.com/prnh/20110818/NY54103 ) GfK's Barometer of Automotive Awareness and Imagery Study found that Chinese and...

2011-08-03 00:00:31

Customers are delighted with Confirmit's investment in Germany New York, NY and London, UK and Oslo, Norway (PRWEB) August 02, 2011 Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, has today opened its first subsidiary in Germany. Located in Cologne, the new Confirmit office will be a center of excellence for new and existing clients, solidifying Confirmit's dominance and leadership in the feedback management and market research...

2011-07-19 08:30:00

MOUNT LAUREL, N.J., July 19, 2011 /PRNewswire/ -- ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announces that Rob Delghiaccio has joined ImpactRx as Senior Vice President of Business Development and Jim Cronin was promoted to Senior Vice President, Oncology Franchise. Rob Delghiaccio comes to ImpactRx with 18 years of pharmaceutical industry experience, on both the client and vendor sides of the business. Most recently, he spent nearly...