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Latest GfK Stories

2011-08-18 09:00:00

NEW YORK , Aug. 18, 2011 /PRNewswire/ -- As a wave of new models from Chinese and Indian auto manufacturers, including BYD, Mahindra and Tata, are poised to debut in the United States in the coming months, researchers from GfK Automotive found that significant barriers exist for these automakers to gain market share among American consumers. (Photo: http://photos.prnewswire.com/prnh/20110818/NY54103 ) GfK's Barometer of Automotive Awareness and Imagery Study found that Chinese and...

2011-08-03 00:00:31

Customers are delighted with Confirmit's investment in Germany New York, NY and London, UK and Oslo, Norway (PRWEB) August 02, 2011 Confirmit, the leading global software provider for Customer Feedback, Employee Feedback and Market Research, has today opened its first subsidiary in Germany. Located in Cologne, the new Confirmit office will be a center of excellence for new and existing clients, solidifying Confirmit's dominance and leadership in the feedback management and market research...

2011-07-19 08:30:00

MOUNT LAUREL, N.J., July 19, 2011 /PRNewswire/ -- ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announces that Rob Delghiaccio has joined ImpactRx as Senior Vice President of Business Development and Jim Cronin was promoted to Senior Vice President, Oncology Franchise. Rob Delghiaccio comes to ImpactRx with 18 years of pharmaceutical industry experience, on both the client and vendor sides of the business. Most recently, he spent nearly...

2011-07-18 09:00:00

NEW YORK, July 18, 2011 /PRNewswire/ -- In the aftermath of Japan's earthquake, tsunami and subsequent nuclear accident, the city of Tokyo has seen no significant erosion to its city image according to the 2011 Anholt-GfK Roper City Brands Index(SM) study. The City Brands Index (CBI) measures the world's perception of 50 cities from both developed and developing countries. Among the top ten cities, Paris ranks as the top overall city "brand", followed by London, Sydney, New York and Los...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.