Latest GfK Stories

CHICAGO, March 23, 2011 /PRNewswire/ -- Leading market intelligence provider, Mintel, and leading technology and online research partner GMI (Global Market Insite, Inc.) have been announced today as the winners of the Quality in Research Award at the 2011 Advertising Research Foundation (ARF) Great Mind Awards. (Logo: https://photos.prnewswire.com/prnh/20100413/MINTELLOGO-a) The 2011 Quality in Research award is presented to the person or team who implements a survey instrument of the...

COLOGNE, Germany, March 23, 2011 /PRNewswire/ -- Bosch Power Tools has selected Social Insight Connect from Globalpark for new ways to interact with and maximize value from their Facebook fans. Specifically, they will add a private community to their Facebook page focused on professional-grade power tools ( http://www.facebook.com/bosch.profi.elektrowerkzeuge) to allow fans to provide feedback and test-drive products before they are launched on the market. For Bosch Power Tools, it...

COLOGNE, Germany, March 8, 2011 /PRNewswire/ -- Globalpark (http://www.globalpark.com/), a leading provider of panel community and survey software, has been selected by ERGO Insurance Group to power their new customer feedback portal across Germany. The deal exemplifies the increasing commitment to giving consumers a voice in shaping the products and services they use. ERGO is one of the leading insurance groups in Germany and Europe, providing insurance and services to over 40...

In the news release, GfK Now Serving Public Sector Clients through GSA's MOBIS Contract, issued 01-Mar-2011 by GfK Custom Research North America over PR Newswire, we are advised by the company that in the third paragraph, the quote attribution should read "David Krajicek, Co-President, GfK Custom Research North America" rather than "David Krajicek, Co-President, GfK Roper Public Affairs and Communications" as originally issued inadvertently. The complete, corrected release follows: GfK Now...

NEW YORK, March 1, 2011 /PRNewswire/ -- GfK Custom Research North America, an industry leader in innovative market research tools and services, today announced that it has been awarded the General Services Administration (GSA) Mission Oriented Business Integrated Services contract (MOBIS). Having this contract allows GfK to directly and seamlessly serve public sector clients. As the primary purchasing agent for most US governmental agencies, having the GSA validation signifies that GfK...

GfK's Green Gauge® Global study, drawing on over 25,000 interviews with consumers from 25 countries, will provide marketers with consumer-level insight and foresight into environmental attitudes and behaviors at the 4th Good And Green® - The Green Marketing Conference, May 11 & 12 at the Hearst Tower in New York. This year's Good And Green® is presented by Good Housekeeping and The Daily Green. New York, NY (PRWEB) February 24, 2011 Drawing on over 25,000 interviews...

LONDON, Feb. 25, 2011 /PRNewswire/ -- Top British gaming accessories company, Gioteck has responded to the demands of US gamers and is releasing their products in the US this year. With US retailer giants confirming that Gioteck will be a key part of their spring line up and notable e-commerce sites already selling Gioteck's products, Gioteck has well and truly landed in America. Gioteck's range of headsets, controllers, cables and other products for the PlayStation3 and Xbox 360 will be...

LOS ANGELES, Feb. 16, 2011 /PRNewswire/ -- media control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today the release of its 2010 Year End Home Video Retail Sales Report. According to media control GfK International research, based on actual point-of-sale data, year-over-year Blu-ray unit sales to consumers increased in Western Europe (+) 76%. While combined retail sales of DVD/Blu-ray units...

WILTON, Conn., Feb. 15, 2011 /PRNewswire/ -- Leading online research panel and survey technology provider Toluna, and nurago, one of the most innovative providers of insights for digital touch points, today announced the launch of their digital media measurement solution BrandSpector in the United States. This announcement follows a pre-launch announcement that coincided with an ARF webinar conducted in September 2010. (Logo: http://photos.prnewswire.com/prnh/20110208/NY43624LOGO )...

AUSTIN, Texas, Feb. 10, 2011 /PRNewswire/ -- Throughout the year -- not just on Valentine's Day -- nearly one-third of American drivers are smooching or engaging in other romantic contact while they're behind the wheel, according to a poll conducted for InsuranceQuotes.com. (Logo: http://photos.prnewswire.com/prnh/20110210/DA46287LOGO) Twenty-nine percent of drivers surveyed acknowledge they've been amorous behind the wheel. That number climbs to 39 percent for highly educated drivers (at...