Quantcast

Latest GfK Stories

2011-06-16 12:19:00

RESTON, Va., June 16, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and GfK MRI today announced a partnership to develop a new product offering that links Americans' online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) "comScore-MRI Fusion bridges the gap between online and offline media consumption...

2011-06-13 13:27:00

NEW YORK, June 13, 2011 /PRNewswire/ -- Distrust of corporations remains high among American consumers three-plus years after the nation's financial crisis, with a majority (64%) saying it's harder for US companies to gain their trust today than it was a few years ago. Further, it appears this lack of confidence will continue into the future, with more than half (55%) saying it will be harder for corporations to gain their trust in the future. Distrust is particularly high among The...

2011-06-09 14:54:00

RICHMOND, Va., June 9, 2011 /PRNewswire/ -- The Martin Agency's Consumer Forensics division released today a new segmentation study that defines five categories of dads. "There's a common misperception in marketing that women are the primary decision-makers when it comes to spending in the household," said Lauren Tucker, SVP/Director of Consumer Forensics. "A recent study by The Futures Company indicates that the spending power of American men and women is nearly equal, which piqued our...

2011-06-08 09:00:00

NEW YORK, June 8, 2011 /PRNewswire/ -- As the workforce emerges from the recession, and we move from an assembly-line economy to a knowledge-and-creative economy, the highest educated employees are experiencing increased stress levels and a challenge managing the work life balance. These findings on the state of engagement of US employees were released today by GfK Custom Research North America, from the GfK US Employee Engagement Benchmark 2011 Survey, an annual survey of over 5,000...

2011-06-07 09:00:00

NEW YORK, June 7, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced two key appointments within its North American business. Paul Fiolek has been named new head of Human Resources. Stephan Sigaud has been named head of its North American Customer Experience Management practice. "Paul Fiolek brings to TNS deep market research industry knowledge and a breadth of experience across HR disciplines," said David Kieselstein, Chief Executive Officer, TNS...

2011-06-07 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) has announced that the upcoming MMA Forum NY, held June 15-17 at the Waldorf=Astoria hotel in New York City. The forum will feature more than 115 speakers from every segment of the mobile marketing ecosystem, including brands, agencies, wireless carriers, publishers and developers. The event will provide unprecedented opportunities for attendees to gain firsthand access to the...

2011-06-07 03:30:00

LONDON, June 7, 2011 /PRNewswire/ -- Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes. MediaCom is one of the world's largest media communications agency networks. Using Globalpark technology, it creates and manages bespoke panels...

2011-05-25 08:30:00

NEW YORK, May 25, 2011 /PRNewswire/ -- Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18 to 29 year-olds and their...

2011-05-05 00:00:30

Steve Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way at the 4th Good And Green® "“ The Green Marketing Conference. This year's conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, New York, NY. New York, NY (PRWEB) May 04, 2011 Green building for the health of planet...

2011-04-22 00:00:30

Fast Company's editor and managing director, Robert Safian will interview Mark Crumpacker, Chief Marketing Officer of Chipotle to explore the chain's unique approach to sustainability and marketing at the 4th Good And Green® "“ The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY. Good And Green® is presented by The Daily Green and Good Housekeeping. New York, NY (PRWEB) April 21, 2011 Fast Company editor Bob Safian will lead a one-on-one...


Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
Related