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Latest GfK Stories

2011-07-06 09:00:00

NEW YORK, July 6, 2011 /PRNewswire/ -- American consumers are facing the double whammy of still feeling the effects of recession even as rising costs fuel inflationary worries. They are not alone in the world, though, according to GfK Roper Consulting's 2011 Mood of the World® Report, which is based on a global survey of more than 32,000 consumers, ages 15 and older in 25 countries. Consumers' top concerns, both globally and in the US, are economic ones, followed by key...

2011-06-30 09:35:00

NUREMBERG, Germany, June 30, 2011 /PRNewswire/ -- GfK, the fourth largest market research company in the world, will be operating under a new corporate strategy from January 1, 2012. This new strategy is designed to align with and take advantage of the transformations and innovations in the market research industry and the changing demands of clients in an increasingly global and digital world. GfK's excellent performance has set the stage for a significant investment in the future. "We...

2011-06-21 13:15:00

NEW YORK, June 21, 2011 /PRNewswire/ -- As the price of gas remains high, consumers are increasingly looking for more cost-effective and fuel-efficient vehicles, with compact cars rapidly gaining in demand. Researchers from GfK Custom Research North America's Automotive sector found that, while demand for compact cars is high, that same demand doesn't carry over into smaller sub-compact cars or Alternative Energy Vehicles (AEVs), including hybrid and electric vehicles. (Photo:...

2011-06-16 12:19:00

RESTON, Va., June 16, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and GfK MRI today announced a partnership to develop a new product offering that links Americans' online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) "comScore-MRI Fusion bridges the gap between online and offline media consumption...

2011-06-13 13:27:00

NEW YORK, June 13, 2011 /PRNewswire/ -- Distrust of corporations remains high among American consumers three-plus years after the nation's financial crisis, with a majority (64%) saying it's harder for US companies to gain their trust today than it was a few years ago. Further, it appears this lack of confidence will continue into the future, with more than half (55%) saying it will be harder for corporations to gain their trust in the future. Distrust is particularly high among The...

2011-06-09 14:54:00

RICHMOND, Va., June 9, 2011 /PRNewswire/ -- The Martin Agency's Consumer Forensics division released today a new segmentation study that defines five categories of dads. "There's a common misperception in marketing that women are the primary decision-makers when it comes to spending in the household," said Lauren Tucker, SVP/Director of Consumer Forensics. "A recent study by The Futures Company indicates that the spending power of American men and women is nearly equal, which piqued our...

2011-06-08 09:00:00

NEW YORK, June 8, 2011 /PRNewswire/ -- As the workforce emerges from the recession, and we move from an assembly-line economy to a knowledge-and-creative economy, the highest educated employees are experiencing increased stress levels and a challenge managing the work life balance. These findings on the state of engagement of US employees were released today by GfK Custom Research North America, from the GfK US Employee Engagement Benchmark 2011 Survey, an annual survey of over 5,000...

2011-06-07 09:00:00

NEW YORK, June 7, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced two key appointments within its North American business. Paul Fiolek has been named new head of Human Resources. Stephan Sigaud has been named head of its North American Customer Experience Management practice. "Paul Fiolek brings to TNS deep market research industry knowledge and a breadth of experience across HR disciplines," said David Kieselstein, Chief Executive Officer, TNS...

2011-06-07 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) has announced that the upcoming MMA Forum NY, held June 15-17 at the Waldorf=Astoria hotel in New York City. The forum will feature more than 115 speakers from every segment of the mobile marketing ecosystem, including brands, agencies, wireless carriers, publishers and developers. The event will provide unprecedented opportunities for attendees to gain firsthand access to the...

2011-06-07 03:30:00

LONDON, June 7, 2011 /PRNewswire/ -- Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes. MediaCom is one of the world's largest media communications agency networks. Using Globalpark technology, it creates and manages bespoke panels...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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