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Latest GfK Stories

2011-05-25 08:30:00

NEW YORK, May 25, 2011 /PRNewswire/ -- Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18 to 29 year-olds and their...

2011-05-05 00:00:30

Steve Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way at the 4th Good And Green® "“ The Green Marketing Conference. This year's conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, New York, NY. New York, NY (PRWEB) May 04, 2011 Green building for the health of planet...

2011-04-22 00:00:30

Fast Company's editor and managing director, Robert Safian will interview Mark Crumpacker, Chief Marketing Officer of Chipotle to explore the chain's unique approach to sustainability and marketing at the 4th Good And Green® "“ The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY. Good And Green® is presented by The Daily Green and Good Housekeeping. New York, NY (PRWEB) April 21, 2011 Fast Company editor Bob Safian will lead a one-on-one...

2011-04-19 09:03:00

NEW YORK, April 19, 2011 /PRNewswire/ -- GfK Custom Research North America, an industry leader in innovative market research tools and services, today announced a strategic alliance with Social Media Insight & Analysis company, NetBase, to provide enhanced online conversation tracking and sentiment analysis that will support GfK's research capabilities. Through this strategic alliance, GfK will use the NetBase platform, social intelligence warehouse, analytic tools and scorecards to...

2011-04-07 00:00:29

Diane MacEachern, Founder and CEO of the Big Green Purse will interview Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc. to examine what inspired the launch of the Avon "Hello Green Tomorrow" campaign at the 4th Good And Green® "“ The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY. Hello Green Tomorrow is a global mobilization and fundraising program focused on helping end deforestation. Good And Green® is presented by...

2011-03-24 15:25:00

In the news release, GfK Survey: Cloud Computing Has the Power to Enhance Consumer Data Consumption, But Obstacles Hinder Greater Short-Term Adoption, issued 24-Mar-2011 by GfK Business & Technology over PR Newswire, we are advised by the company that there were multiple changes to the release. The complete, corrected release follows: GfK Survey: Cloud Computing Has the Power to Enhance Consumer Data Consumption, But Obstacles Hinder Greater Short-Term Adoption Only About One in Ten...

2011-03-24 08:00:00

NEW YORK, March 24, 2011 /PRNewswire/ -- As the growth of connected devices is expected to reach 22 billion within the next decade, according to IMS Research, there will be a greater need for consumers to move their data to cloud-based services. However, while nearly half of consumers are aware of the cloud, only nine percent acknowledge that they fully understand it. This is based on the results of a new GfK Business & Technology survey of 1,000 adults presented today at the CTIA...

2011-03-23 15:47:00

CHICAGO, March 23, 2011 /PRNewswire/ -- Leading market intelligence provider, Mintel, and leading technology and online research partner GMI (Global Market Insite, Inc.) have been announced today as the winners of the Quality in Research Award at the 2011 Advertising Research Foundation (ARF) Great Mind Awards. (Logo: https://photos.prnewswire.com/prnh/20100413/MINTELLOGO-a) The 2011 Quality in Research award is presented to the person or team who implements a survey instrument of the...

2011-03-23 04:30:00

COLOGNE, Germany, March 23, 2011 /PRNewswire/ -- Bosch Power Tools has selected Social Insight Connect from Globalpark for new ways to interact with and maximize value from their Facebook fans. Specifically, they will add a private community to their Facebook page focused on professional-grade power tools ( http://www.facebook.com/bosch.profi.elektrowerkzeuge) to allow fans to provide feedback and test-drive products before they are launched on the market. For Bosch Power Tools, it...

2011-03-08 03:29:00

COLOGNE, Germany, March 8, 2011 /PRNewswire/ -- Globalpark (http://www.globalpark.com/), a leading provider of panel community and survey software, has been selected by ERGO Insurance Group to power their new customer feedback portal across Germany. The deal exemplifies the increasing commitment to giving consumers a voice in shaping the products and services they use. ERGO is one of the leading insurance groups in Germany and Europe, providing insurance and services to over 40...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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