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Latest GfK Stories

2011-06-07 08:00:00

NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 7, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) has announced that the upcoming MMA Forum NY, held June 15-17 at the Waldorf=Astoria hotel in New York City. The forum will feature more than 115 speakers from every segment of the mobile marketing ecosystem, including brands, agencies, wireless carriers, publishers and developers. The event will provide unprecedented opportunities for attendees to gain firsthand access to the...

2011-06-07 03:30:00

LONDON, June 7, 2011 /PRNewswire/ -- Globalpark, a leading provider of panel community and survey software (http://www.globalpark.com), has become the preferred feedback management platform for media agency MediaCom. By using Globalpark technology, MediaCom is able to offer its clients a real depth of understanding into consumer attitudes. MediaCom is one of the world's largest media communications agency networks. Using Globalpark technology, it creates and manages bespoke panels...

2011-05-25 08:30:00

NEW YORK, May 25, 2011 /PRNewswire/ -- Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18 to 29 year-olds and their...

2011-05-05 00:00:30

Steve Thomas, former host of This Old House, The History Channel and Renovation Nation on Planet Green, will give a simple and robust explanation of what green building is and why we should build that way at the 4th Good And Green® "“ The Green Marketing Conference. This year's conference, presented by The Daily Green and Good Housekeeping, will be held May 11 & 12 in the Hearst Tower, New York, NY. New York, NY (PRWEB) May 04, 2011 Green building for the health of planet...

2011-04-22 00:00:30

Fast Company's editor and managing director, Robert Safian will interview Mark Crumpacker, Chief Marketing Officer of Chipotle to explore the chain's unique approach to sustainability and marketing at the 4th Good And Green® "“ The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY. Good And Green® is presented by The Daily Green and Good Housekeeping. New York, NY (PRWEB) April 21, 2011 Fast Company editor Bob Safian will lead a one-on-one...

2011-04-19 09:03:00

NEW YORK, April 19, 2011 /PRNewswire/ -- GfK Custom Research North America, an industry leader in innovative market research tools and services, today announced a strategic alliance with Social Media Insight & Analysis company, NetBase, to provide enhanced online conversation tracking and sentiment analysis that will support GfK's research capabilities. Through this strategic alliance, GfK will use the NetBase platform, social intelligence warehouse, analytic tools and scorecards to...

2011-04-07 00:00:29

Diane MacEachern, Founder and CEO of the Big Green Purse will interview Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc. to examine what inspired the launch of the Avon "Hello Green Tomorrow" campaign at the 4th Good And Green® "“ The Green Marketing Conference, May 11 & 12 in the Hearst Tower, New York, NY. Hello Green Tomorrow is a global mobilization and fundraising program focused on helping end deforestation. Good And Green® is presented by...

2011-03-24 15:25:00

In the news release, GfK Survey: Cloud Computing Has the Power to Enhance Consumer Data Consumption, But Obstacles Hinder Greater Short-Term Adoption, issued 24-Mar-2011 by GfK Business & Technology over PR Newswire, we are advised by the company that there were multiple changes to the release. The complete, corrected release follows: GfK Survey: Cloud Computing Has the Power to Enhance Consumer Data Consumption, But Obstacles Hinder Greater Short-Term Adoption Only About One in Ten...

2011-03-24 08:00:00

NEW YORK, March 24, 2011 /PRNewswire/ -- As the growth of connected devices is expected to reach 22 billion within the next decade, according to IMS Research, there will be a greater need for consumers to move their data to cloud-based services. However, while nearly half of consumers are aware of the cloud, only nine percent acknowledge that they fully understand it. This is based on the results of a new GfK Business & Technology survey of 1,000 adults presented today at the CTIA...

2011-03-23 15:47:00

CHICAGO, March 23, 2011 /PRNewswire/ -- Leading market intelligence provider, Mintel, and leading technology and online research partner GMI (Global Market Insite, Inc.) have been announced today as the winners of the Quality in Research Award at the 2011 Advertising Research Foundation (ARF) Great Mind Awards. (Logo: https://photos.prnewswire.com/prnh/20100413/MINTELLOGO-a) The 2011 Quality in Research award is presented to the person or team who implements a survey instrument of the...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.