Latest GfK Stories

NEW YORK Nov. 1, 2010 /PRNewswire/ -- The GfK Group acquired 100% ownership of US company Interscope, LLC on November 1, 2010. Interscope is a leading marketing consulting organization that focuses on helping companies build their brands at retail. The acquisition contributes to the growth of GfK Custom Research North America. Interscope will remain in their Westport, CT location. Interscope complements GfK Custom Research North America's expanding shopper marketing and insights...

LOS ANGELES, Oct. 27 /PRNewswire/ -- Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today the release of its Third Quarter Music Industry Study. According to Media Control GfK International research, based on actual point-of-sale data, year-to-date physical market growth continues to decrease in Western Europe, but countries such as Switzerland, Germany and the U.K. are experiencing lower...

LOS ANGELES, Oct. 25 /PRNewswire/ -- Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today the release of its Third Quarter Home Video Retail Sales Report. According to Media Control GfK International research, based on actual point-of-sale data, third quarter retail sales of combined DVD/Blu-ray units increased from the previous second quarter (+) 8.8% in Western Europe/Japan. Leading key...

LOS ANGELES, Oct. 20 /PRNewswire/ -- Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today European book sales of 'Eat Pray Love' increased significantly with the release of the Sony Pictures theatrical adaption. According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of the film edition of Elizabeth Gilbert's book increased on...

NEW YORK, Oct. 12 /PRNewswire/ -- The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor. Results from the 2010 Anholt-GfK Roper Nation Brands Index(SM) (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the second year in a row as the country with the best overall...

NEW YORK, Oct. 7 /PRNewswire/ -- The smartphone is rapidly evolving beyond a simple communications device into an extension of consumers' daily activities and creating a new breed of digital shopper. This is based on the results of new research from GfK Business & Technology which will be presented today at the CTIA Enterprise & Applications show in San Francisco. GfK's research into the new consumer mindset shows that expectations for the next generation of mobile applications will...

NEW YORK, Sept. 22 /PRNewswire/ -- The United States is one of the more environmentally cynical nations in the world with only 62% of the population believing that environmental pollution is a serious issue according to the findings from the new Green Gauge Global report from GfK Roper Consulting, a division of GfK Custom Research North America. This ranks the US 24th out of 25 markets around the world - close to dead last. (Photo: http://photos.prnewswire.com/prnh/20100922/NY68933 )...

LONDON, September 21, 2010 /PRNewswire/ -- Globalpark (http://www.globalpark.com), a leading provider of panel community and survey software, has become the preferred feedback management platform for leading independent market research consultancy, Medix. By using Globalpark technology, the company is able to measure the opinions of a niche audience - healthcare professionals - on a range of topics and thus provide valuable custom research to its pharmaceutical clients. Working...

SAN FRANCISCO, Aug. 17 /PRNewswire/ -- American patients are worried about not being able to access their own medical records when needed, according to a survey conducted by GfK Roper for Practice Fusion, the free, web-based Electronic Health Record (EHR) company. Concern about access outweighed worries about inaccuracy, theft, accidental destruction, ER availability or referral of personal medical records. (Logo: http://photos.prnewswire.com/prnh/20091118/PFLOGO) (Logo:...

NEW YORK, Aug. 16 /PRNewswire/ -- GfK Technology, a division of GfK Custom Research North America, today announced the rebranding of the team to GfK Business & Technology, along with the opening of a new office in San Francisco, CA. The rebranding of the team reflects its expanding scope of services and client portfolio within the B2B and technology sectors. GfK Business & Technology provides custom-built research solutions for a wide variety of clients, including global...