Latest Global marketing Stories
NEW YORK, May 21, 2013 /PRNewswire/ -- Analytic Partners, a global marketing analytics consultancy, announced today that it has been cited as a Leader in Forrester Research, Inc.'s "The Forrester Wave(TM): Marketing Mix Modeling, Q2 2013" report. To narrow the focus of the analysis, Forrester focused on vendors that are growing their business and are innovators in the field of marketing mix modeling. Analytic Partners was recognized as a vendor that helps set the pace....
Small business marketers create more content in-house than their peers at larger companies, and use more social media platforms to distribute content CLEVELAND, May 7, 2013 /PRNewswire/ -- A new report from the Content Marketing Institute (CMI), sponsored by Outbrain, shows that North American business-to-business (B2B) small business marketers (10-99 employees) - when compared with their B2B enterprise peers (1,000+ employees) - allocate more budget to content marketing, plan...
Enables Locally-Relevant Digital Experiences in Global Markets WALTHAM, Mass., April 24, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced a new connector for Adobe Experience Manager, part of Adobe Marketing Cloud. The connector integrates Lionbridge's market-leading translation technology and its 100,000 crowd-based language and content professionals with Adobe's web content management capabilities. This enables marketers to work with a single...
Products Plus International (PPI) of Kernersville, NC, announced today that it has selected Fluid Social Marketing of San Francisco as it’s Social Media Coordinator. Fluid Social Marketing will be directing all social media strategies and implementation for the top three PPI personal care products, IPF-Pain Relief Lotion, Ultimate Desire for Men ED formula and Simplee Natural Moisturizing Crème, according to Fluid Social Marketing accounts manager, Shawn Amos. San Francisco,...
Integration of Print and Digital Enables Marketers to Influence Purchase Behavior Across Channels LIVONIA, Mich., April 9, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), empowers marketers to achieve the right media mix to engage and activate consumers through intelligent media delivery. Valassis combines unrivaled online and offline data, actionable insights, precise targeting and a proven multi-media network, helping marketers identify, locate and connect consumers at every step along...
User Insights and Field-Test Recommendations Follow a 14-Month Long Study of 20 Million Consumers CHICAGO, April 3, 2013 /PRNewswire/ -- Happy birthday, tablets, you've made quite the impression since the iPad was introduced three short years ago. Now, thanks to the hard work of 26 advertisers and publishers, we know more about you--and how you impact advertising--than ever. The findings follow a 14-month long research study conducted by VivaKi's The Pool, an ongoing initiative to...
Marketo "Revvies" Award Recognizes Lionbridge for Outstanding Achievement and Leadership in Revenue Acceleration WALTHAM, Mass., March 26, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced that it has been named a finalist in the third annual Marketo Revenue Performance Excellence Awards. The "Revvies" recognize and celebrate customers and partners that are using Marketo's marketing automation solutions to push outside the bounds of existing markets...
Composites industry leader names Poff to Manager, Global Marketing and Brands CHAGRIN FALLS, Ohio, March 21, 2013 /PRNewswire/ -- Mar-Bal, Inc., a Chagrin Falls, Ohio-based leader in the thermoset composite industry and innovative solutions provider, has named a Manager of Global Marketing and Brands. In this newly created role, Mr. Poff will be responsible for the global marketing, brand management, and all proprietary products. In addition, he will also drive market research,...
CHAPEL HILL, N.C., Jan. 17, 2013 /PRNewswire/ -- Savvy medical device marketing organizations adapt to the lifecycle of the company and its products. For example, nearly 60% of large, established medical device companies do not report up to a global marketing head, preferring a decentralized approach with marketing activities organized and executed by business units. Emerging medical device companies, on the other hand, employ a head of global marketing to align the 80% or more of...
On January 5, more than 100 entrepreneurs, digital marketers and technologists will embark on a 25-day bike journey to see the sites of India, soak up the culture, network and discuss strategy. GMR Web Team has decided to back it up with online support. New Delhi, India (PRWEB) January 01, 2013 More than 100 technologists, entrepreneurs and digital marketers will cycle out from the Red Fort in Delhi at 7AM on Jan 5, headed for Meerut, the first stop on a 25 day bicycle adventure in search...
