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Latest Globalization Stories

2012-11-13 12:26:32

CHICAGO, Nov. 13, 2012 /PRNewswire/ -- Most of us have our favorite pair of jeans, the ones that are comfortable and perfectly worn in in all the right places. But, just because you have the perfect pair, doesn't mean you don't need more. According to Mintel's latest report into the jeans market in the US, you can never have too many pairs. More than three in 10 American adults say they own between four and six pairs of jeans. Meanwhile 19% own seven to nine pairs and a surprising 17% own 10+...

2012-11-09 12:25:20

OAK BROOK, Ill., Nov. 9, 2012 /PRNewswire/ -- McDonald's USA is teaming with men's style and lifestyle network Complex Media for the McDonald's Flavor Battle, a national DJ competition featuring some of America's hottest up-and-coming mix-masters and beatsmiths. The 13-week national challenge has begun with 24 DJs each representing a U.S. region and a McDonald's iconic burger -- the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central) and Big Mac...

2012-10-31 15:24:11

MIAMI, Oct. 31, 2012 /PRNewswire/ -- The ANA (Association of National Advertisers) Awards for Multicultural Excellence took place last night and they featured the year's best multicultural advertising campaigns. Among those recognized was Alma, the only agency with four finalists for four of its key clients (Rosetta Stone, Clorox, McDonald's and State Farm), twice as many as any other agency in the entire conference. Alma was the only Hispanic agency to take home the most honorable mention of...

2012-10-30 07:25:20

PHOENIX, Oct. 30, 2012 /PRNewswire/ -- McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Literacy Day on Saturday, Nov. 3, at 1 p.m., an unprecedented event that will give away 20,000 books to encourage families to pick up a book and read together! Beginning at 1 p.m., the first 100 parents that visit their McDonald's restaurants with their children, grades K-6(th), will receive a FREE book and ice cream cone. A total of 20,000 books will be...

2012-10-30 07:25:13

BEIJING, Oct. 30, 2012 /PRNewswire/ -- The 2012 (Sixth) China CEO Forum was held on October 23 at the Sofitel Wanda Beijing, with the theme of "Business opportunities during transformation - How to lead in the new cycle." Hermann Simon, who is the world-class management guru, the father of the "Hidden Champions" theory, and the founder of one the three models in pricing - the Simon model - delivered two keynote speeches on Hidden Champions and pricing. His speeches provided insight for the...

2012-10-25 11:22:32

WASHINGTON, Oct. 25, 2012 /PRNewswire/ -- The public feels that American leadership is off-course in improving manufacturing competitiveness and that the national economy is weak and fragile, according to a new survey from Deloitte and The Manufacturing Institute. (Logo: http://photos.prnewswire.com/prnh/20120803/MM52028LOGO-a ) (Logo: http://photos.prnewswire.com/prnh/20120803/MM52028LOGO-b ) The survey found that Americans have a jaundiced view of the nation's overall economic health,...

2012-10-20 04:04:16

Globalization and Localization Leader Exhibits at Booth F04 Brno, Czech Republic (PRWEB) October 19, 2012 Moravia, a worldwide leader in advanced globalization solutions, will showcase its newest translation and localization innovations at the tekom annual conference and tcworld 2012. At Booth F04, Moravia will demonstrate its latest mobile localization offering called App Review Translator, which is designed to gather, translate and analyze multilingual mobile app reviews and comments from...

2012-10-02 06:26:59

PHILADELPHIA, Oct. 2, 2012 /PRNewswire/ -- In honor of National Dental Hygiene Month, McDonald's(® )Restaurants in Philadelphia are holding toothbrush collection drives throughout October. As part of the collection drive, customers who donate packaged toothbrushes will receive a coupon for a free McDonald's Milk Jug, one per customer, per visit. All toothbrushes collected will benefit the Ronald McDonald Care Mobile and McDonald's will kick-off the collection with $100 worth of...

2012-09-27 22:22:09

SHENYANG, China, Sept. 28, 2012 /PRNewswire/ -- Neusoft Corporation ("Neusoft", 600718.SH), a leading IT solution and service provider in China, was named a Chinese global challenger by The Boston Consulting Group (BCG), a reflection of its rapid growth and global expansion. BCG unveiled the list of Chinese global challengers at the World Economic Forum's summer meeting and also released a report, 2012 BCG 50 Chinese Global Challengers: End of Easy Growth, describing their successes and...

2012-09-27 06:26:09

DETROIT, Sept. 27, 2012 /PRNewswire/ -- Today, Fathead, the leading brand of sports and entertainment wall graphics, announced they are all systems GO! as one of the millions of prizes in the 20(th) MONOPOLY at McDonald's promotion. Reaching 27 million consumers a day at McDonald's restaurants and millions more online, MONOPOLY at McDonald's is McDonald's biggest brand promotion. The 2012 MONOPOLY Game at McDonald's gives consumers a 1 in 4* chance of winning amazing prizes, including...