Latest Golf Club Stories

The first-to-market U/6 golf ball is designed to maintain soft feel and distance, while increasing accuracy PITTSBURGH, Feb. 25, 2013 /PRNewswire/ -- Maxfli®, a golf brand built on over 90 years of excellence, has launched the first-ever six-piece golf ball. The U/6 was engineered to provide great distance, soft feel and greenside spin, while aiding golfers of all levels to hit straighter shots and control side spin on off-center hits. "In looking to take the Maxfli brand to the...

FORT WALTON BEACH, Fla., Jan. 22, 2013 /PRNewswire/ -- Edwin Watts Golf (edwinwattsgolf.com), one of the world's largest specialty golf retailers, today redefined the club fitting process with the introduction of the ARC (Advanced Robot Certified) Club Matching System, powered by RoboFit Technology. With the proprietary new system, Edwin Watts Golf becomes the first and only golf retailer to implement scientifically proven robot testing of golf club performance, enabling the Company...

The fastest growing shaft brand will showcase its entire product line and announce new offerings. Boulder, CO (PRWEB) January 16, 2013 For the sixth consecutive year, KBS Golf Shafts will exhibit at the annual PGA Merchandise Show, January 24-26, 2013 in Orlando, FL. The company’s entire product line will be showcased, highlighting the innovation and cutting edge design separating KBS from other steel shaft brands. KBS will also offer a full product line fitting and demo day at the PGA...

CARLSBAD, Calif., Aug. 29, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today introduced the new Odyssey® ProType Black(TM) line of milled, carbon steel putters at the Company's national sales meeting, taking place north of San Diego. Crafted for the best players in the world by Odyssey's award-winning design team, the ProType Black line features heads with a black PVD finish, black powder coat steel shafts, and a black, seamless grip giving the premium collection a...

CARLSBAD, Calif., April 12, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the April 13, 2012 retail availability of the new Odyssey® Flip Face(TM) line of adjustable putters. The Flip Face Putter features an innovative, patented system that allows golfers to change the face insert of the putter quickly and easily to fine-tune feel and performance. With the introduction of Flip Face, Odyssey, the #1 Putter in Golf®, further extends club customization...

CARLSBAD, Calif., April 11, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today introduced its new udesign(TM) by Callaway personalization and customization platform. udesign by Callaway, an online interactive customization tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company's hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros. To view the multimedia assets...

CARLSBAD, Calif., March 20, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the April 13 retail availability of the new Odyssey® Metal-X(TM) line of insert putters, representing the latest in the brand's storied history of game-changing innovations surrounding the most important club in the bag. With a lightweight aluminum face in front of a urethane backer layer, Metal-X putters provide golfers the crisp feedback of a metal striking surface with the benefits...

CARLSBAD, Calif., Feb. 23, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) announced the retail availability of its new Callaway Forged Wedges. The latest creation from Callaway's Chief Designer, Roger Cleveland, the Callaway Forged Wedges debut two new finish options--Copper and Trivalent Dark Chrome--and feature the Company's Tour CC Grooves. Widely regarded to have the highest-spinning grooves in golf, Callaway wedges have become extremely popular with tour players around...

CARLSBAD, Calif., Feb. 16, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the retail availability of the new RAZR X® HL Irons and Hybrids, engineered to package maximum distance with uncompromising forgiveness for golfers looking to bring their game to the next level. The super game-improvement RAZR X HL Irons feature a cast stainless steel design with a wide, confidence-inspiring sole for smooth turf interaction. A low center of gravity makes the sweet...

CARLSBAD, Calif., Feb. 14, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the February 17 retail availability of the new Odyssey® ProType(TM) Tour Series line of milled, carbon steel putters. Born from unique head shapes crafted for the best players in the world, the ProType line was developed by Odyssey's ProWorks team after feedback from hundreds of Tour professionals. The result is a collection of models from the #1 Putter in Golf® that enhance both the...