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Last updated on April 16, 2014 at 1:21 EDT

Latest GREY GOOSE Stories

2014-04-10 08:23:52

World's favorite BACARDI rum uses solar skylights in aging warehouses in "Good Spirited" initiative HAMILTON, Bermuda, April 10, 2014 /PRNewswire/ -- Bacardi has perfected the art of aging its award-winning rum, so protecting the storage environment that makes this perfection possible is a top priority. Air temperature and humidity - even the strength of the sea breezes - are all closely monitored at the BACARDI rum facility in Puerto Rico. Recently installed solar skylights and state-of-the...

2014-02-25 08:24:03

World's favorite BACARDI rum pours global resources into "Good Spirited" initiative HAMILTON, Bermuda, Feb. 25, 2014 /PRNewswire/ -- There's a new benchmark for the BACARDI® rum brand - a global Good Spirited commitment to protect the environment - from the timberlands of southern Georgia to the sugarcane fields of Fiji. http://photos.prnewswire.com/prnvar/20140218/NY66998LOGO The program is far-reaching for Bacardi Limited, the world's largest privately held spirits company, which crafts...

2014-02-04 08:22:53

- World's largest privately held spirits company unveils ambitious environmental initiative called "Good Spirited" with specific goals in sourcing, packaging and operations by 2022 - HAMILTON, Bermuda, Feb. 4, 2014 /PRNewswire/ -- Everywhere Bacardi Limited does business, sustainability is something that's not just encouraged - it's expected. Today, on the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a...

2013-12-03 08:26:24

Sales of the print will benefit EJAF and Marina Abramovi? Institute NEW YORK, Dec. 3, 2013 /PRNewswire-USNewswire/ -- The Elton John AIDS Foundation (EJAF) and renowned artist Marina Abramovi? have worked together to produce a special new photographic print in a limited edition of 300. Sales of the prints will benefit EJAF's life-saving work and the educational activities and art preservation work of the Marina Abramovi? Institute (MAI). The price of each print is $1,000. (Photo:...

2013-11-04 12:24:47

- Sponsorship expands GREY GOOSE leadership position in golf; promotes deeper engagement with millions of GREY GOOSE fans and golf enthusiasts - CORAL GABLES AND PONTE VEDRA BEACH, Fla., Nov. 4, 2013 /PRNewswire/ -- GREY GOOSE vodka and the PGA TOUR today announced a marketing relationship designating GREY GOOSE as the TOUR's "Official Spirit" for the next three years. Terms of the agreement were undisclosed. (Photo: http://photos.prnewswire.com/prnh/20131104/NY09684 ) The new...

2013-10-07 12:22:29

Brand launches new FLY BEYOND(TM) global campaign; Inspires others to pursue their passions LONDON, Oct. 7, 2013 /PRNewswire/ -- GREY GOOSE vodka today launched FLY BEYOND to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. To view the multimedia assets associated with this release, please click:...

2013-05-23 16:22:52

The "Vivimos" campaign launches on Cuban Independence Day with nod to brand's Cuban roots CORAL GABLES, Fla., May 23, 2013 /PRNewswire/ -- BACARDI®, the world's best-selling and most awarded rum, launches a new marketing campaign, "Vivimos," in celebration of the brand's storied origins in Cuba. A pioneer in rum-making and key player in Cuba's fight for independence starting in the late 1800s, BACARDI rum's founder Don Facundo Bacardi Masso and other revolutionary family members...

2013-05-21 08:27:37

Concert event featured performances by Macklemore & Ryan Lewis, Fitz and The Tantrums, and DJ Cassidy with other celebrity guest presenters CORAL GABLES, Fla., May 21, 2013 /PRNewswire/ -- BACARDI®, the world's best-selling and most awarded rum, was enjoyed last night at the BACARDI Rebels event hosted by Rolling Stone and sponsored by BACARDI rum. BACARDI rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to...

2013-02-17 12:20:15

CORAL GABLES, Fla., Feb. 17, 2013 /PRNewswire/ -- BACARDI, the world's best-selling and most awarded rum, unveiled its latest addition to the brand's flavored rum lineup, BACARDI(®) Pineapple Fusion(TM) at last night's NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. To view the multimedia assets associated with this release, please click:...

2012-11-12 08:24:05

HAMILTON, Bermuda, Nov. 12, 2012 /PRNewswire/ -- Bacardi Limited, the largest privately-held spirits company, lights up this year's holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDI rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardi Masso revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDI make it the...