Latest Guthy-Renker Stories

Legendary Entrepreneur Recognized by Response Magazine for Groundbreaking Success in Direct Response Marketing Business Boca Raton, FL (PRWEB) May 01, 2013 Sy Sperling, founder of Hair Club®, an industry leader in hair restoration, has been recognized as one of the nine inaugural inductees in the Direct Response Hall of Fame, presented by Response Magazine. Created this year, the Hall of Fame is designed to recognize legendary leaders in the field of direct response marketing for...

SANTA MONICA, Calif., April 17, 2013 /PRNewswire/ -- Three of Guthy-Renker's social media campaigns for Proactiv Solution were named finalists for the 2013 PR News Social Media Icon Awards. In the category "Twitter: Best Use of Hashtags," Proactiv was named a finalist for the #ProactivWorks campaign. #ProactivWorks was created to encourage followers to share their experience with and love for Proactiv products to be entered to have their Tweet appear in a Proactiv commercial. The...

SANTA MONICA, Calif., April 1, 2013 /PRNewswire/ -- Response Magazine and its Advisory Board announced that Bill Guthy and Greg Renker, co-founders and co-chairmen of Guthy-Renker LLC, will be inducted as part of the inaugural class into the Direct Response Hall of Fame. The induction ceremony to honor Mr. Guthy and Mr. Renker's pioneering work in the direct marketing industry will take place at the Response Expo in San Diego on April 4, 2013. Together, Mr. Guthy and Mr. Renker have...

BURLINGTON, Wis., Feb 22, 2013 /PRNewswire/ -- Burlington's Frank Cannella, founder of Cannella Response Television and widely known as "The Father of the Infomercial Industry," has been named to the inaugural class of the Direct Response Hall of Fame. The Hall was created by Response magazine to honor individuals who have helped turn direct response marketing into a $300 billion annual business. Cannella and eight other members of the inaugural class will be inducted April 4 at the...

SANTA MONICA, Calif., Feb. 7, 2013 /PRNewswire/ -- The makers of Proactiv(®,) America's #1 acne-treatment system and a leader in acne treatment for almost 20 years, introduced a new breakthrough system: Proactiv+. (Logo: http://photos.prnewswire.com/prnh/20130207/NY56695) Ten years in development, Proactiv+ offers a revolutionary, smart way to attack acne while also delivering advanced complexion-enhancing skincare--all in one singular, elegant, easy-to-use 3-Step System....

PALM SPRINGS, Calif., Nov. 29, 2012 /PRNewswire/ -- From November 30 through December 2, some of the country's top weightlifting and Crossfit champions and competitors will compete for greatness at the 2012 STRENGTH & HUMAN PERFORMANCE EXPO. The 2012 Palm Springs STRENGTH & HUMAN PERFORMANCE EXPO (SHPEXPO) sponsored by Guthy-Renker features three popular and competitive events; USA Weightlifting's annual 2012 AMERICAN OPEN, the 2013 WORLD YOUTH TEAM TRIALS and from the...

CLEARWATER, Fla., Sept. 14, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced today that its Chairman Kevin Harrington was honored with the esteemed 2012 Lifetime Achievement Award at this year's Moxie Awards Gala at the D2C Convention hosted by the Electronic Retailing Association (ERA). Kevin was recognized during a special presentation at the Moxie Awards Gala on Thursday, September 13, 2012,...

SANTA MONICA, Calif., Aug. 10, 2012 /PRNewswire/ -- Kaley Cuoco understands that having acne is not funny. After finding Proactiv more than ten years ago, Kaley is joining with America's #1 acne system to show breakouts exactly who has the last laugh. (Photo: http://photos.prnewswire.com/prnh/20120810/NY56005) Kaley is yet another loyal customer- turned- spokesperson. She recently filmed her first television advertising campaign with Proactiv in Los Angeles before going...

LOS ANGELES, May 1, 2012 /PRNewswire/ -- The Horatio Alger Association of Distinguished Americans, Inc. awarded its prestigious Horatio Alger Award to Greg P. Renker, Co-Founder and Co-Chairman of Guthy-Renker. The Horatio Alger Award is given to outstanding individuals who, despite facing adversity early in their lives, have overcome challenges to attain success. "We are pleased to honor Greg Renker's dedication to professional success and helping others," said Tony Novelly,...

LOS ANGELES, March 7, 2012 /PRNewswire/ -- The concept of 3D print advertising has always been a no-brainer: if the message is more entertaining, it should stand out and drive better results. Then why hasn't 3D become a strong and major channel for companies looking to grab potential customers' attention? The answer is remarkably simple: it's hard to impress anyone with technology that has been in use for over 60 years. Even when the print world expanded into ads on computers...